Over the past decade the Internet has become the most used and relied on venue of shopping in the world. Customers and businesses alike trust and rely on it more than ever before to conduct business, commerce, social interactions and more. It’s also allowed for the expansion of international transactions so individuals and businesses can buy directly from companies anywhere on the globe. It’s trusted, it’s worldwide, and it’s convenient.
It’s exactly these features that make it the perfect avenue to use for online incentives and customer loyalty programs. Online incentives and customer loyalty programs are the here, the now, and the future. If someone buys your product, they expect something in return for giving you their business. The Internet gives companies the ability to provide a rewarding loyalty program experience to the customer at the cost of very little hassle to both the customer and the company itself. There’s no paperwork, catalogue, or warehouse that you have to worry about when you fulfill your “obligation” to the customer.
And in today’s marketplace, you must have a customer loyalty program in place to add to the value proposition you present to your customers or else they’ll go with your competitors who do.
But don’t just go rush out and throw some hasty online customer loyalty program together. If you put a badly thought out and executed program in place, you can actually turn your target audience off. Consider how much time people spend on incredibly well-done and intuitive websites that aren’t yours. Then consider how off-putting your customer loyalty program site will be if there’s not thought put into its design, the user interface, the rewards and more. They’d back click in a heartbeat and probably never come back.
These are the types of things that have to be taken into consideration when deciding on the route to take your customer loyalty program in – purpose, design, reward selection, end game. The results when you think these steps through and design a great program can be staggering. A recent survey by the Aberdeen Group found that companies who implement and stand behind their programs enjoy a 3.4% higher ROI than their peers who do not.
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