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Good article, but you're a lot nicer than I am about the popup option. If your content is high-quality, you can use calls-to-action that get people to want to learn more, explore further, etc.
What a popup says to me is that you don't think your content is good enough to get the user to take the desired action and instead of fixing that, you stuck a popup in there to cover your content up.
If your post had led me to a popup, I would have never read your article and there's really no way to measure how many people/leads/potential customers you lose due to the popup.
Popups are a poor way to generate leads. Great content, with great calls-to-action is the way to go.
If you cover it up, your content must not be very good. Just my opinion.
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