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    2 Replies Latest reply on Feb 28, 2014 1:33 AM by Ryan Viola

    How to manage the reputation of your new business

    reputation Adventurer

      If you are starting a new business, you are doubtless aware of some basic facts about the business world in 2013. We are in an interconnected age, and savvy consumers are taking full advantage of this fact, posting reviews of businesses practically in real-time. In order to keep with the pace, you, the new business owner, owe it to yourself to get on top of managing your online reputation. Here are a few simple ways to make sure you are in the know.

       

      • Monitor the Situation. The best way to stay on top of your reputation is to keep tabs on what is being said about your business. This means setting up a Google Alert to email you when your company name comes up in new search results, so that you will get a daily reminder to check in and see what people are saying about you.

      • Join the conversation. Studies have shown that people are generally surprised when they get a response from the company they are writing about. If someone posts a negative review about your company, try sending them a private message asking for more details, and make an effort to listen to what the customer’s complaint really is. If you are able to reconcile the customer’s issue, you may be rewarded with a repeat customer who would not have come back otherwise.

      • Encourage positivity. Unfortunately, many consumers only post reviews of places where they receive poor service. Encourage your satisfied customers to log on and post their positive reviews. This will increase your visibility as well as your overall positive reputation – not a bad thing!

       

      Starting a new business has never been easy, and in the age of social media where everyone is a critic this has never been more true. Staying on top of your company’s reputation can turn this potential liability into a great asset.