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    1 Reply Latest reply on Nov 27, 2013 1:53 PM by Moderator Cath

    Here’s the Skinny on Internet Marketing

    Mike Ladd Wayfarer

      Here’s the Skinny on Internet Marketing


      If you want to expand your business in this very tight economy and have an edge over your competitors, online marketing is one of the best marketing strategies that you have to consider. This is a vital factor in increasing your business sales and promoting business growth. This is an effective marketing strategy that will help you keep old customers and gain new ones. In order to maximize your online marketing strategies, here are the best ways that you have to keep in mind.

      If you want to build a reputable brand online, creating a unified image that will serve as an extension of the company logo, advertisements, packaging as well as your business website is a must. If you want to make your products and brand more professional, just use a consistent font, and be sure to make it simple. Never include clashing colors just bear in mind that this will also serve as the representation of your company so make it as reputable and professional as possible.

      If you are thinking about marketing your site, it is important for you to be clear about the things that you want to achieve. When it comes to marketing your website, you have to know what you can offer, to whom will it be beneficial and the things that you want to achieve in your marketing endeavors.

      Also, if you want people to recognize your site, you have to make constant updates about your products, business or the services that you are offering. Various search engines like Google love to advertise those sites whose contents are regularly updated. Also, if you always posts updates about your business, there is a greater chance that your site will have good search engine rankings.

      You can offer your ad space for free to some reputable sites to increase your credibility. If your site is offering a wide array of products and services, it might be better to have a product search option. This will enable various customers to be able to find the product that they want and that will best suit them.

      Furthermore, posting a good quality video online related to the products or services that you are offering is another way to let the customers know about what you can offer or about the business. This is also one of the effective internet marketing strategies that you can do, considering that there are a lot of video sharing websites today like YouTube. This can also be beneficial in generating more traffic to your website. This is one of the simplest and cheapest, yet provides an effective way to promote your business.

      Offline marketing is not really enough. In the advent of modern technologies and the internet, there is now a more effective way to reach your targeted customers and increase your business sales and revenues. Online marketing a very inexpensive way to drive traffic to your site and expand your business. With the use of these internet marketing strategies, and being able to find the best one suitable for you, you will see what it can do for your business. 


        • Re: Here’s the Skinny on Internet Marketing
          Moderator Cath Guide

          Nice post, Mike - and one I hope many small business owners will read and take to heart.  Often I fear many look at internet marketing as a bother to their physical presence.


          I would be interested in hearing from others what ONE thing or change they have made in their online business that has given them the most notice and increase in interest in their business.


          Here's to a powerful holiday season, both online and in your brick/mortar business.