How Your Job's Social Media Contract Could Help Protect Your Online Reputation
When people accept new jobs, they're filled with a sense of hope and pride, thinking about the money they'll earn, the title they can show off and the corner office they'll soon call home from 8 in the morning until 5 in the evening. As part of that new job, most people will be asked to sign a ream of paperwork, covering everything from health insurance benefits to sick pay to use of the company microwave. Buried deep in the fine print, however, are a series of rules concerning the use and abuse of social media. These wee paragraphs could provide you with a roadmap to a stellar online reputation.
The vast majority of large companies have social media rules, and often, they're designed to protect the company from lawsuits. With policies like this in place, companies don't need to worry about the horrible photos their employees post or the terrible things they might say about clients. The company can just fire the person who shares too much without suffering any kind of financial repercussion whatsoever.
Tips to ensure social sharing doesn't harm your reputation
These rules also contain some good tips about basic online communication. The Adidas social media guidelines, for example, contain these nuggets of wisdom:
- Don't engage in any behavior online that you wouldn't feel comfortable displaying in front of a group of coworkers.
- Think about the consequences of online statements BEFORE you make them.
- Don't steal the photos or the words of another person.
- Admit to mistakes as quickly as possible.
- Remember that information posted online stays there forever.
Similarly, the social media guidelines provided by the Associated Press remind employees not to "retweet" any controversial messages, as these repeats might be viewed as a sign of approval. Similarly, employees are reminded that "liking" controversial figures on Facebook could also be interpreted as bias.
Following these little rules could allow you to avoid a significant amount of embarrassment as you go through your online life. You likely won't get caught up in a scandal, saying impulsive things you'll come to regret later, if you're following rules like this. You might also keep your job.
We know that most people don't read their employee handbooks or study the social media rules of their company. In fact, one man who worked for Lacoste, and who was fired for posting a photo of his paycheck on Instagram, told reporters that he signed documents containing, "…something abut social media," but he admitted that he didn't read the documents. If he had, he might still be selling Lacoste merchandise, and it's likely he wouldn't have a poor online reputation.