To me traditional marketing is a black art. It is difficult for business owners to understand if they are getting any value for the money spent on it. I have written extensively on this subject on my blog smallbizviewpoints.com. Not sure if the discussion board will allow me to post HTML links, but if you go to my blog and look in the marketing category you will find the articles. The one that could be particularly useful is titled 5 Fundamental Rules of Marketing.
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You mentioned that you have more than one business. What kind of businesses are you looking to market? We might be able to give you better guidance if you tell us a little bit more about them.
hey these days marketing yourself through emails are useless. 95% people dont even look at such emails. if you want to market yourself well then do something different. i dont know what kind of business you have but first priority should be your service to your customer. good service will keep your customer happy which will keep them to stick with you and they will even suggest their friends about you. then you can print some pamphlet kind of thing and distribute it with the local newspaper around your shop. this will also help to grab attention.
Have you thought about content marketing? It works for us.
Content marketing is very helpful. If you create a lot of useful content, over time visitors will find you and your rankings will increase by providing genuinely useful information. It takes time but is worth it. We have a lot of that content posted here for example, plus an articles section on our site: Merchant Services Blog
I don't know why people spend all this money on ads and banners that don't work. Then you have email traffic that looks like spam. I spent so much money on these ads and I got nowhere in my business. I was about close my business until a friend of mine told me about this company that gave me the training I needed grow my business. But would love the most about this train you and they pay you 100% commission on everything you sale. So I said to myself I have to be apart of this business and I still have my other business as well.
But I'm a business man and I'm always looking marketing ideas for my businesses. So do anyone have any ideas for me?
Thank you all and remember to always