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    12 Replies Latest reply on Jun 4, 2013 9:21 AM by Moderator Jim

    Keeping customers happy.

    Guide

      In this economy we are all struggling to keep our heads above the water. Many businesses are interested and concentrating on reaching new clients to grow their business. But what about your present customers? What are some of the things you do as a business owner to keep the repeat business? Do you incorporate a reward for being a valued customer? If so, what are the little things that you think will increase repeat customer sales?

        • Re: Keeping customers happy.
          Jennifer Adventurer

          The most important person in the business is the customers. You must focus on the customer at all times by adding value to your products and services, so that they will come to you again and again. The customer must be the central focus of everything you do in business.

            • Re: Keeping customers happy.
              LUCKIEST Guide

              So true Jennifer. The customer is KING.

              You want "orchids", Not "onions"

              An orchard is a compliment, An onion is a complaint.

              Measure customer satisfaction with surveys.

               

              LUCKIEST

                • Re: Keeping customers happy.
                  Guide

                  Thank you Luckiest and Jennifer. I couldn't agree more.

                   

                  Many corporations have separate teams devoted to customer satisfaction. One team focuses on the past clients while  the other team members focus on the present and future clients.  Obviously, the larger the company the more man power they have to cover all basis. But how do you approach this topic as a small business owner with a limited amount of manpower?

                   

                  I see many small businesses believe that once a service has been completed there is nothing more you can do to ensure that the customer will come back to you and they spend most of their energy acquiring new clients. Not sure if that is because of a lack of manpower or just a general attitude. 

                   

                  Luckiest, even though you plant an orchid seed you still have to nurture it to ensure a healthy, happy flower.

              • Re: Keeping customers happy.
                veronicamoon Wayfarer

                I think for your present, most loyal customers, you need to make them feel special by offering them rewards in the form of exclusive benefits, like "best seat in the house" every time they visit or other ways to make them feel like a VIP. Something engrained in everyone is a need to feel special, to feel a part of something bigger than themselves and by providing them exclusive benefits and exclusive access to events/information and the like, it really helps to say thank you to your brand advocates and to your loyal followers. These things don't cost a lot of money and they work better than simply offering free items and services. https://www.mplifyr.com/business

                  • Re: Keeping customers happy.
                    Guide

                    Thank you Veronicamoon. What are some of your ideas for the past customers? Is there something you do as a company to ensure their repeat business?

                      • Re: Keeping customers happy.
                        veronicamoon Wayfarer

                        Some great ideas for past customers include inviting them to a "Members Only" event. This helps to reward your most loyal customers to let them know you appreciate them being an asset to your business and make them feel special. This type of offering is always a sure win with customers. To ensure repeat business, we offer amazing customer service and we listen to our customers. If there is something they want and its within our business model, we take a hard look at providing it for them and we keep the lines of communication open with them so they know where we are in the process and they really appreciate that.

                    • Re: Keeping customers happy.
                      koln123 Tracker

                      A great deal of opportunity with past customers starts from the beginning when you are sincerely interested and intensely listening to all your customer's situations.  You start with a deep understanding of how the customers could be helped at the time, and in the future.  When you go back to these customers, in many cases, you will remember a great deal more about them than if you were just servicing them at the time.  In many ways it is no different than when a friend tells you what has been going on with them and what they will be doing.   You hear their story, think about them, and offer tips and help when you see a chance.

                       

                      You may need to refer back to, or keep notes to help you remember some of the details.   In many cases, you will stand out in the customer's mind, how you were looking out for them.  You were trying to move them forward, then fit your products into real needs, rather than pressuring them into your products.  They will remember you as exceptionally credible, which is an outstanding re-start when you go back to them.   You take it from there and continue this approach, offer new information to them, use your knowledge to guide them.  They will, again, more likely buy, as they see you as a credible adviser, not just that salesperson.  Schedule a certain amount of time per week into your previous and existing customers.  SBLD

                        • Re: Keeping customers happy.
                          transcribe Scout

                          Customers are very good brand ambassadors. If they like your product or service enough, they will recommend you to their friends. Maintain a good relationship with them and try to take care of their other needs too. Be trustworthy.

                            • Re: Keeping customers happy.
                              LUCKIEST Guide


                              We'll assume you've got a strategy in place and a product fits in right now.                                  Here's exactly what you will need to do.

                              You need to choose a topic that your market really wants.                                                               It is infinitely easier to sell a product when
                              … you solve a painful problem rather than give people something "nice to have"
                              … you give a step-by-step "how to" rather than share information

                              Once you've chosen a topic, begin drafting your killer sales letter.                                                 If you have a large responsive list, you can often get away with a short sales letter.                       If you're marketing to strangers, your letter will have to be persuasive.

                              You can create your own product.

                              You will need traffic - visitors to your sales letter.

                               

                              You will need a way to get paid.

                          • Re: Keeping customers happy.
                            zCloudCommerce Wayfarer

                            Use cloud commerce to experience variety of technology tools to support business - from big ERP systems, CRMs, data cubes and BI tools to customer-facing technology products.

                            It helps companies to grow their revenue and profits through greater efficiency, increased time savings and an enhanced customer experience with easy, anywhere social commerce. Many company provides consulting guidance and assistance to tie those tools together without a lot of customization, consolidate tools that should talk with one another but don't and leverage an integrated infrastructure to create cloud products that give you a significant competitive advantage in the marketplace.

                            • Re: Keeping customers happy.
                              bryansmith1129 Adventurer

                              Existing customers are the prized possession for any business. Customer satisfaction is the key to a successful business. Providing gifts like special discounts, free deals, gift vouchers or coupons are the things that can help customers being served well. Also keeping a good relationship and taking care of their needs and expectations can help to retain them.