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    0 Replies Latest reply on Apr 30, 2013 11:04 AM by LUCKIEST

    The Cultural Revolution

    LUCKIEST Guide

      You've heard of the Renaissance??

      Basically the Renaissance was a transition from the Dark Ages to an uplifting cultural revolution.

      Well, today we are once again in a cultural renaissance of communication. 

      You've probably noticed that the old ways of communicating are falling away.

      You'll see less hype-y, fearful language and more positive, down-to-earth content.

      Surprisingly this new style of copy doesn't conflict with the traditional mission of copy -

      selling products and getting more clients.

      In fact, it's actually *more* effective in today's market than some familiar styles that seem a little medieval these days.

      Any thoughts??