While reading this article, Multicultural Marketing: Cultivating new customers from the explosive wave in ethnic growth I was reminded of the old saying: You can't teach an old dog new tricks. And if you believe that I have some swampland I'd like to speak to you about.
We, old dogs, CAN learn new tricks and in marketing we have to take the message in the article to heart. No longer are we just marketing to those who look and think exactly like we do. We must reach out to other populations. Perhaps we have been missing out on some great opportunities and just didn't realize. There is a lot to think about after you read. We'd like to hear from you - how have you been marketing to this multicultural explosion of potential customers? Was there something in the article that you plan to implement into your newest marketing plan?
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