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    9 Replies Latest reply on Aug 24, 2008 7:27 PM by BRMcHenry

    Donations? Why do it?

    puzzleman Tracker
      This week I have received over 12 letters from schools, community organizations and other organizations looking for donations to their activity such as auctions, door prizes or whatever. I don't know these places and when I donated in the past, I have not seen any response that they have produced. I tracked this by including a special coupon for 25% off when they buy something from me. I figured with that large of a discount, I would have had a response. What is your experience? Is this a good marketing tool for you? Do you this just because it's the good thing to do?

      Jim
        • Re: Donations? Why do it?
          LUCKIEST Guide

          Donations, putting your money where your mouth is

          <!-- start content -->

           

          In
          many organisations with many volunteers, there is often a discussion on
          what the available money needs to be spend on. An issue is that there
          is typically a greater need for money that what is available. It then
          becomes an issue of priorities. Given that in collaborative
          organisations people choose what they want to do, it makes sense to
          allow people to influence the priorities by allowing them to fund those
          goals that are in line with the objectives of the organisation.

           

          LUCKIEST

          • Re: Donations? Why do it?
            2go2Marketing Wayfarer
            Why donate... the old military statemnt, "The toes you step on today may be conected to the butt you kiss tomorrow". For a good will perspective, it is good to donate because you care and should care. For a business standpoint, it opens up doors.

             

            Regards,

            Brandon
            • Re: Donations? Why do it?
              Generation4 Adventurer
              I understand that individuals can write off a donation, but can businesses too?
              • Re: Donations? Why do it?
                puzzleman Tracker
                Yes, with the donations that I do, I can deduct the wholesale price plus shipping (if I pay for it).

                I do make donations to Kids Wish Network in Tampa FL and they take all of the excess product of a particular item that I make. The item is made from my scrap and I can't sell enough to keep up with whats being made.

                My concern is with small church organizations, small community organizations from coast to coast want donations. I don't know any of these people except when they want a donation.

                Jim
                  • Re: Donations? Why do it?
                    MYOB08 Adventurer
                    Puzzleman, I think the issue that is ~ how can you leverage off your donations without leading to a flood of new businesses wanting more donations.

                    So how can this be done?

                    Perhaps Every customer from that charity you will give $5 back to the charity?
                    Perhaps promote it in your blog or web site, and proactively ask how they are going to acknowledge the donation.
                    Perhaps they can have a poster up or hand out your business cards?

                    What do others think?
                  • Re: Donations? Why do it?
                    LUCKIEST Guide
                    Check out today's Sunday's New York Times Business. Front Page
                    "A Capitalist Jolt for Charity"
                    • Re: Donations? Why do it?
                      25trekker1 Adventurer
                      You do it for the same reason you give to your "home church"!
                        • Re: Donations? Why do it?
                          MYOB08 Adventurer
                          When I just started up, rather than $$ donations I would donate my time ~ however I have found ~ frustratingly ~ that charities 'waste' my time ~ I get there and they are not ready for me - and they are not ready with the questions, and the computer is not ready, and they keep wanting to go out for a coffee break, smoko etc. Sometimes donating $$ is easy than donating time, however I would refer to offer than valuable input, but I find more and more thay are so unorganised that they can not absorb good quality specialist advice...deviating off the topic!!
                        • Re: Donations? Why do it?
                          BRMcHenry Adventurer
                          Its interesting that I found this post today. Last night I attended a Cancer Society event that raised tens of thousands of dollars for cancer research. Dozens of buisnesses gave and some of them gave enormous donations worth several thousand dollars. My two small businesses gave $30 each worth of gift checks \ cards and probably $50 worth of product - we also paid to attend the event and were given nice recognition. While enjoying the event I had to say there were litterally dozens of people present that I knew as customers. I got to interact with them away from the business, learned some things about one of my businesses that I needed to know (things people don't like to say while in the store) and most importantly we supported a good cause.

                          What I don't care for are solicitations from outside my area of business. I discard them immediately but if a nearby school, church or one of our communities top community services ask - I deliver with a smile and usually don't worry about the return.