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    3 Replies Latest reply on Feb 17, 2008 8:51 PM by SON LATINO

    Business Name

    SON LATINO Newbie
      I'm looking to buy a wireless store named Wireless On, do you think that this sounds good. Is it a good idea to change the name? I've always dreamed to have a wireless store and use the name of Cell-U-Are Wireless, how does that sound?
        • Re: Business Name
          DomainDiva Ranger
          Changing the name of the business since it is established may be a problem with current as well as new customers. Stick with with what is working...not what you would like to have.
          • Re: Business Name
            LUCKIEST Guide

            A: Naming a business can feel like naming a child: You
            only get one shot, so you’d better get it right the first time. Here are four factors to consider when thinking about a
            potential name change.
            1. Is your name too complicated?
            A foreign name, funny spelling or a word length that rivals
            super-califragilisticexpialidocious can seem cool early on, but your
            company is doing itself a disservice if people always mispronounce it
            or they can’t remember it.
            2. Is your name too generic? It
            may be time to consider a name change if yours is too similar to a
            competitor’s, or it doesn’t get across what you offer. Write down the
            names of your local competitors, and ponder how your name stacks up.
            3. Can you afford it?
            Changing your company name isn’t cheap. You’ll have to change your
            marketing materials—ads, logos, company stationery and so on—and make
            legal changes if the company is incorporated. Think about everything
            you’d have to change, then estimate the overall cost.
            4. Do you still have low brand equity?
            A name change can work if your company still has low brand equity—that
            is, the estimated monetary value added to your brand because people
            know who you are. On the other hand, if your local brand equity has
            grown greatly, a name change could end up costing more than it’s worth.