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Changing the name of the business since it is established may be a problem with current as well as new customers. Stick with with what is working...not what you would like to have.
A: Naming a business can feel like naming a child: You
only get one shot, so you’d better get it right the first time. Here are four factors to consider when thinking about a
potential name change.
1. Is your name too complicated?
A foreign name, funny spelling or a word length that rivals
super-califragilisticexpialidocious can seem cool early on, but your
company is doing itself a disservice if people always mispronounce it
or they can’t remember it.
2. Is your name too generic? It
may be time to consider a name change if yours is too similar to a
competitor’s, or it doesn’t get across what you offer. Write down the
names of your local competitors, and ponder how your name stacks up.
3. Can you afford it?
Changing your company name isn’t cheap. You’ll have to change your
marketing materials—ads, logos, company stationery and so on—and make
legal changes if the company is incorporated. Think about everything
you’d have to change, then estimate the overall cost.
4. Do you still have low brand equity?
A name change can work if your company still has low brand equity—that
is, the estimated monetary value added to your brand because people
know who you are. On the other hand, if your local brand equity has
grown greatly, a name change could end up costing more than it’s worth.
Thank you Luckiest