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    9 Replies Latest reply on Apr 9, 2013 1:41 PM by Moderator Cath

    Marketing Tips

    Moderator Berta Guide

      Marketing can be a challenge for any business whether it's National or Local. No matter what, you business depends on customers and marketing is what drives those customers to you. How do you market your company? Do you have any tips for new business owners?



        • Re: Marketing Tips
          longlivemedia Tracker

          Marketing is a big umbrella term that encompasses many different thing. One big division in marketing is between offline and online marketing, and new business owners would do well to use a good balance of both. Have a website and social media account that you regularly update so that customers can easily follow your trends, but at the same time don't disregard the power of word-of-mouth marketing along with print marketing (business cards, posters, flyers, etc.)



          • Re: Marketing Tips
            engagedots Scout

            Online marketing is the best strategy to enhance customer from every part of the country.

            • Re: Marketing Tips
              phanio Pioneer

              Regardless of what you do to market your business - make sure that you are measuring your results. You spend $1,000 on a print ad campaign, how do you know if it is working or working as well as it should? You would if you measured the results.  Then, with results in hand you can decide if you want to continue that campaign, tweak it or abandon it altogether for something better.


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              • Re: Marketing Tips
                transcribe Scout

                Try some unconventional marketing methods your competitors are overlooking. You may find some highly profitable ways to generate sales and avoid competition. It's easier to get more business from your existing customers than to get any business from somebody who never bought from you. Concentrate on them.

                • Re: Marketing Tips
                  Moderator Berta Guide

                  Thanks for all the great suggestions everyone! Does anyone else have any other tips?



                  • Re: Marketing Tips
                    Iron Summit Media Strategies Adventurer

                    As an Orlando web design agency, we work with mostly local, small business type clients who are working on their internet marketing strategy. If you can find a firm like ours, it might be a good idea to set aside some of your revenue and buy services from a professional marketing firm that can manage your branding, website, and general marketing strategy. Think of it as having an outsourced marketing department that you don't have to pay full time!


                    If you're not looking to go this far, there are a lot of things you can do to improve your business' marketing. A strong online presence can be created with a number of paid do-it-yourself website creation services. If you're a bit tech savvy, then find which one works best for you and go from there.


                    After you have a website up and running, get a Google+ business page up and running, especially if you're a local company. Make sure your physical address appears on both your Google+ page and your website. Get on Facebook too and get as many friends and family to like your page, and post updates here and there. Make sure your logo is on everything as well, so viewers know it is you.

                    This is a bit off topic in regards to internet marketing, but make a referrals program. It enhances your word of mouth marketing, and if there is incentive for your current customer to keep talking about your business, then all the more reason to have one!

                    If anyone has any quick questions about internet marketing that they need answered feel free to contact us!

                    Iron Summit Media Strategies is an Orlando web design and advertising agency in Orlando, FL.

                    • Re: Marketing Tips
                      thomassmith Wayfarer

                      This is really great marketing tips and really helpful for my own business.Thanks for all the useful information I found here and I will bookmark and visit again.


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