“Innovative Nation Branding in the 21st Century: Combining Intercultural Relations, Sustainable Development, Ecological Tourism, & Socially Responsible Investment”
(Berlin, March 6th – 10th, 2013)
The Berlin International Economics Congress is the world’s leading event in the field of nation branding held parallel to ITB Berlin (Internationale Tourismus-Börse Berlin), which is the world's largest tourism trade fair.
The 2013 Congress will focus on innovative Nation Branding techniques and strategies, allowing countries to achieve political gains and financial stability through the uses of socially sustainable development, ecological tourism, and socially responsible investment.
The Congress will create a blueprint for the opportunities for States to apply new approaches of Nation Branding, as well as to explore the potential for creative promotion strategies to improve a nation's image, consequently presenting interdisciplinary perspectives from the fields of economics, politics, arts & culture, tourism, civil society, and the private sector.
The program will consist of lectures, seminars, workshops, debates, and panel discussions that will feature leading figures and experts in the fields of International Economics & Politics, Academia, Investment, Development, Tourism, Conflict Resolution, Finance, Marketing & Advertising, and Civil Society.
The program will focus in particular on the following issues:
- Building a Successful National Brand through the Promotion of Sustainability, Environmental Concern, and CSR
- The Role of Corporations and Corporate Cultural Diplomacy in Nation Branding
- The Importance of Free and Fair Trade in Global Development
- The Use of Corporate Social Responsibility in Building Economic Bridges
Participation in the conference is open to governmental & diplomatic officials, academics, artists, journalists, civil society practitioners, private sector representatives, young professionals and students as well as other interested individuals from across the world.
The speakers during the Conference will include dignitaries and current and former heads of state and ministers, as well leading figures and experts from international economics & politics and law, academy, the private sector, the diplomatic community and civil society from across the world.
Speakers for the Conference include:
The Hon. Dr. Vasile Puşcaş, Jean Monnet Chair Professor, Babes –Bolyai University, Cluj-Napoca; Former Romanian Minister for European Affairs
The Hon. Dr. Erhard Busek, Former Vice-Chancellor of Austria; Former Minister for Science and Research of Austria
The Hon. Anna Diamantopoulou (MP), Former EU Commissioner for Employment, Social Affairs & Equal Opportunities; Former Greek Minister for Development
Jan Philipp Goertz, Director, Governmental Relations, Lufthansa AG
Certificate of attendance
All participants will be awarded an official certificate of attendance upon completion of the program, which will provide details of the speakers who took part and the topics discussed. Each certificate will be authorized by members of the ICD's Advisory Board.
To apply please visit: http://www.culturaldiplomacy.org/academy/index.php?en_biec2013_application-form
For more information please visit: www.biec.de