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    1 Reply Latest reply on Dec 18, 2012 1:44 PM by Moderator Cath

    Are You Missing Out on Customers? Why You Need a Mobile Site

    kellydrill Adventurer

      Considering a mobile site for your business? You probably should. Internet users are increasingly accessing the Web via mobile devices. In the five short years since the iPhone hit the market, more than half of US consumers have purchased a smartphone. Of those smartphone owners, the vast majority regularly use their phones to access the Internet. Having a mobile site allows you to serve the needs of both mobile and desktop users while ensuring that you’re not missing out on potential leads or sales.

       

      What Does Your Site Look Like on a Smartphone?

       

      Even the best-looking websites can look “wrong” on a smartphone. Text is small and difficult to read. Images take a long time to load and may not render correctly. Certain functionality won’t work as expected, frustrating visitors and potentially driving them away.

       

      If your site was built using Flash, you’re at an even greater disadvantage. Older technologies like Flash aren’t supported by many smartphone manufacturers, which means that anyone accessing your site with a mobile device is met with eithe