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    3 Replies Latest reply on Nov 19, 2012 5:19 PM by Stephen Hartfield, CPA

    I would like comments on my website splash screen

    Stephen Hartfield, CPA Adventurer

      Hello,

       

      I am in the process of revamping my website. Before moving on to a new design, I thought I would pull out one my older versions and request some feedback.

       

      The only thing I will tell you is that we are a CPA firm and we have a sense of humor.

       

      The link is as follows:

       

      Accounting Office Stephen R. Hartfield, CPA

       

      Thanks,

       

      Stephen Hartfield

        • Re: I would like comments on my website splash screen
          Moderator Cath Guide

          Hi Stephen,

           

          Great website, in my opinion.  Yes, you are trying to bring in business but your website offers so much more - good articles, free area (which isn't working at the moment), and then your services.

           

          Add to what you have.  Your articles are well written and informative.  I would think people would visit for those and remember you when they need accounting service.

           

          Be sure to show us what your new website looks like when you have it finished.

           

          Cath

          • Re: I would like comments on my website splash screen
            benjarriola Wayfarer

            Just my simple thoughts on this... sometimes I think a splash page is good, sometimes I think it is not good. And to really find out of what works and what does not work, I avoid giving judgments just by viewing a page. And I would normally rely on data instead.

             

            Do you have any kind of modern day web analytics installed? I checked your source code and the page didn't show any analytics tagging. Although your main site does on your root domain. But after doing this for so long and seeing so many websites, (I've been a web designer/developer since 1997, and an SEO specialist since 2004 and has learned some usability practices along the way) I already have an idea how this page will perform. So here is a collection of my feedback and some recommendations.

             

            • Give what the users want
              The splash page will have one of the highest bounce rates. Bounce rates are when people visit your page, they will abandon it right away because they cannot find what they need. Yes you have buttons on the site, but they are too small and they blend in too well. Larger, more stand out  so they serve as stronger calls to action. But honestly, for your site, I believe a splash page is not needed. These days most people just want to skip the splash page and just want to go straight to what they want.
            • Splash pages work with...
              Splash pages generally work when there are different versions of a site, or is the content was intended for different audiences. Like a page to select a country or city if the content is different depending on where your user is located. Or if you offer totally 2 different services, example an employment agency, where you have pages for the person looking for a job and the company looking for people. Or let's say you sell some type of medical product that is different for males and females. In your case, I believe your audience is the same. No need to add an extra step for the user which serves as obstacles for someone to get where they need to go.
            • Why you rock
              I just call this why you rock, some people call this USP or Unique Selling Proposition, some call it Key Differentiator, some call it your barriers to entry, sometimes it's just called your tag line. I just call it why you rock. Why are you awesome. Why should someone hire you. If you would really place a splash page, this should be the main highlight. Why you rock. I don't know your business but you can come up with something like: The CPA that understands your needs. Or Well experienced for over x number of years. Or CPA trusted by the (mention giant client name). This is what makes people buy-in to you, instead of just knowing you.
            • The Text Cannot Be Seen
              If you want to be found online, people search in search engines. If Google cannot see any text, your page is about nothing. The text you have in an image, not plain text. Here is a view from Google's Cache in text-only view: http://webcache.googleusercontent.com/search?q=cache:Ge-S8hLCAtcJ:www.debitsandcredits.com/priorsite/index.htm&hl=en&gl=… You will notice there is no text at all. If you cannot be found for any related keywords online, you do not exist. You do not exist, you will just rely on your own offline promotion from business cards, letterheads and other marketing collaterals.
            • iFrames
              When I clicked into your site, you site uses iFrames. iFrames also do not do well in search engine results. The site in general is also not mobile friendly and there are more and more people using mobile phones these days.

             

            I took at your main site: Orange County CPA - Stephen R. Hartfield

             

            I actually like this better. Now if you think I am being subjective and not really appreciating that looks good and what does not look good, I suggest installing the same analytics code on your splash page version and keep them both online for some time and started comparing the numbers, start comparing data instead. And I see Google Analytics is installed on your main site.

             

            Once configured properly, start asking this questions after maybe 2 months.

             

            1. Which site/pages generate more traffic.
            2. Which site/pages has more time on site.
            3. Which site/pages has a higher bounce rate.
            4. Which site/pages generates more leads and inquiries and eventually increases more sales.
            5. Which site/pages gets more traffic from search engines.

             

            And from that point, check again the splash page and ask the question... did this page increase the bottom line. Did it increase my sales? Did I get an ROI on website design and development time?

             

            Compare it to your original site and the one that makes more money, I would say generally is the one that most people think it better.

             

            But what I see that is good on your site is your desired to make it a good resource. The Small Business 101 is good, continue with that. The more informative your site it, the better it performs in search engines. The more knowledge you share, the more it may help with Google's knowledge graph. (3 SEO Opportunity Tactics with the New Google Knowledge Graph)

             

            The more informative your site is, the more people will talk about you and link to you which all helps out in the promotion of your site.