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    3 Replies Latest reply on Nov 11, 2012 10:05 PM by proresource

    What tools are you using to measure results from social media?

    proresource Adventurer

      We're looking for ways to measure the improvement in social capital that comes from using social media. If you know of a tool that offers a good way to do that, can you recommend it?

       

      The ideal tool would measure the quality as well as quantity of relationships across Facebook, Twitter and LinkedIn. Looking at the number of likes/follows/contacts is useful, but we also want something that helps measure the level, type and frequency of interaction.

       

      Since we want to use the tool for all of our clients - to measure results and report back to them weekly - it would be great if it were free or very low cost.

       

      Thanks for any suggestions you can send my way.