I recently started a web advertising business in a resort town. I set up a website and basically businesses can advertise on my website for a very low rate. I have on the website hotels, restaurants, things to do, services as well as a blog that I post numerous news articles. My web traffic for a new website is actually very good, approximately 40k a month for a 3 month old site. The town that I have focused on is a summer resort so the traffic numbers will increase drastically in the near future. We have boasted our traffic by utilizing Facebook, Twitter, Stumbledupon, Pinterest, etc. We share many articles from the blog on each of the social media websites and have been very successful with increasing traffic.
There are several other businesses similar to what I am doing that have been in business for a very long time but their price is much more expensive than what I charge. I came up with the concept of charging a very small amount of money and focus on quantity. I am doing basically everything myself and I dont have any overhead because I am doing everything out of my house. My price is 10% of the other businesses rates, yet I am still struggling to gain business advertising. My charge for an entire year is $250 vs my competitors charging $2500-$18,000 per year. I have had a few businesses join with me but not enough to sustain long term. I felt that when I started if I was very inexpensive, I would gather a large quantity at once and remain inexpensive to compete with the companies that have been in business for several years, who are charging much more.
I have been out going door to door but the problem I am having is it is very difficult to reach the decision makers of businesses. I have also had this same issue when I call businesses. I have recently subscribed to Hoovers to obtain names of business owners and managers but even with this information, its difficult to reach these people. It seems to me that I am missing something or doing something wrong.
I have spoken to many people that say the website looks great and think it will be a great success when I get my name out there but its a struggle to get to that point.
My question is, do you have any suggestions on how to make an easier approach to reaching the business owners and managers. Lets face it, no one wants to speak with a sales person but my product is really good and I am much cheaper than what they are currently spending. Any suggestions would be greatly appreciated.