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14 Replies Latest reply: Apr 25, 2012 10:09 AM by Moderator Cath RSS

Is Twitter Helpful in Generating Traffic within a short period?

Sophia_Myles Apprentice
Currently Being Moderated

I've heard many people talking about how amazing Twitter is as a marketing tool recently. But the fact is, my company has a Twitter account older than 6 months and it has been acting as an after-sales center. We do have some interaction with existing customers but never succeed in attracting new customers, either any traffic to our website.


I'm sure that Twitter has some positive effect on the company but a little confused about how to evaluate it. Is it something measurable like will bring you a lot of traffic or just immeasurable like leave some good impression to your customers?


Also, if I'm working on increasing site traffic within a short period of time (say 3 months), will social media like Twitter a wise choice to help achieving that? How about Facebook and LinkedIn?


Thanks in advance for your answering!

  • Re: Is Twitter Helpful in Generating Traffic within a short period?
    CorpCons08 Master
    Currently Being Moderated

    Sophia_Myles,

     

    I have personally had more success with Facebook than I have with Twitter. However, many of my clients and personal acquaintances have told me that Twitter is growing rapidly and that I should jump on board. I do like the "following" feature, but am still skeptical myself on whether or not I would have successes with it. I am curious to see what other members have to say, and wanted to give this thread a bump so we could get some replies.

     

    Regards,

     

    Dan

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    • Re: Is Twitter Helpful in Generating Traffic within a short period?
      Sophia_Myles Apprentice
      Currently Being Moderated

      Thank you for your reply Jon! It really helps a lot.

       

      Conserning the nofollow links, I've thought about that before but someone else told me even though there is a nofollow tag, Google still know your existing and will give some value on that. Is this true?

      • Re: Is Twitter Helpful in Generating Traffic within a short period?
        thirddd Apprentice
        Currently Being Moderated

        Sorry for the late reply to your question, it's been a very busy week.

         

        Here's how Google handles nofollow links:

         

        In general, we don't follow them. This means that Google does not transfer PageRank or anchor text across these links. Essentially, using nofollow causes us to drop the target links from our overall graph of the web. However, the target pages may still appear in our index if other sites link to them without usingnofollow, or if the URLs are submitted to Google in a Sitemap.

         

        What they're basically saying is that if a link has the nofollow attribute their Web crawlers can't "see" the link. Your site can still be found if other sites with normal links are pointing to your website and Google crawls their website and sees a link pointing to your page. I'm almost 100% sure that Google doesn't include nofollow links in their ranking algorithm. I've also had plenty of experience with backlinks and can verify that nofollow links are almost always not seen by the major search engines.

         

        How is your marketing campaign going so far?

         

        Connect with Jon Gregory on LinkedIn

        The Third Agency - Rated in the top 1% of Internet marketing agencies (read the full article here).

  • Re: Is Twitter Helpful in Generating Traffic within a short period?
    Moderator_PaulR Expert
    Currently Being Moderated

    Hello Sophia,

     

    Twitter can be effective to gain new customers but you have to use it right and depending on what you sell that can be rather hard.  You can always promote your username or a hashtag that's related to what you sell but #knithats is less likely to get attention then say #nosemittens.  You need to find something that you sell that will catch people's eye.

     

    Secondly, you might have to get into conversations that others are having.  Search for things related to what you sell (to use the nose mitten thing again, people talking about being cold.) and ask them a question.  Don't jump into trying to get them to buy just yet, just start with some friendly interaction and then if you get them replying positively, then let them know of something that could help them out.

     

    Hope this helps,

     

    ~Paul

  • Re: Is Twitter Helpful in Generating Traffic within a short period?
    pomgrs Newbie
    Currently Being Moderated

    At least in our business we're finding two things:

     

    1.  Twitter followers tend to appear more quickly.

    2. Facebook followers are much more active and likely to take advantage of offers or specials.

     

    Personally I still have a hard time understanding the value of Twitter in a business setting.  I get that it's interesting or cool to keep track of friends, celebrities etc, but I don't understand how I could possibly use it more effectively than say a mass email to customers, reaching out to existing known active clients or asking for referrals.  On the other hand I see Linkedin as a valuable tool in the B2B arena.

     

    I can see how it's incredibly effective for businesses like Bank of America where they have a massive audience that would take advantage of some special offer.  But for the rest of us with maybe a thousand or two followers, I'm just not sure how that comes into play.

     

     

    Heather

    PromoManagers

  • Re: Is Twitter Helpful in Generating Traffic within a short period?
    jaybally Novice
    Currently Being Moderated

    Twitter can be used most powerfully for retail businesses.  The fact is, there is so much at the core of the Twitter functionality / API that extends well beyond the "follow" and "tweet" buttons.  Today, I'd estimate that 3% of all businesses are using Twitter for everything it is worth.  Harkening back to my first point; for retail businesses seeking to expand their customer bases - Twitter is an absolute must use tool.  If there is any business owner that even thinks for one second that running a deal of the day campaign is a good idea, please contact me first as I will show you how to keep your money, while achieving the same results they sell you on (but do not deliver), through deal of the day sites. 

  • Re: Is Twitter Helpful in Generating Traffic within a short period?
    izzy Newbie
    Currently Being Moderated

    Twitter might be good only for improoving ranking but not good for marketing.

  • Re: Is Twitter Helpful in Generating Traffic within a short period?
    SMMInc Novice
    Currently Being Moderated

    I hve to agree with the few posts that talk about not over marketing on twitter...nothing is more annoying to users. the key to growing your twitter following is being proactive. Justin Parks wrote a great article about how to search for users: searching twitter. Thats important because once you find them you can engage them in a freindly non sales way and begin building a relationship, when the time comes and they need your services you will be at their top of mind. 

     

    There is a good article about how to be a better tweeter (shamless self promotion): How to be a better Tweeter

     

    Following a few simple principals and acting like a real person you can quickly grow your twitter following and start to see more new customers come from that platform.

     

    Build your BUZZ!

     

    Dave

    • Re: Is Twitter Helpful in Generating Traffic within a short period?
      thirddd Apprentice
      Currently Being Moderated

      I've successfully accumulated 5 digits-worth of Twitter followers over a few different accounts in about half a year. The key is being engaging. Remember, it's called social media for a reason. I rarely promote things on Twitter unless they are completely relevant to the interests of my followers and I have personally evaluated and approved of the product or service that I'm promoting. Twitter shouldn't be your primary sales platform. Use it to draw in potential customers and build your network. When people start to like you they'll click on your main profile link regardless of whether you ask them or not. I don't usually post links unless they're to articles that are interesting and highly relevant to the targeted users following my account (all of my Twitter accounts revolve around 1 specific topic or category).

       

      To be honest, I find the most value in Twitter's ability to spread news quickly. If you choose who you follow wisely, you'll notice that you end up getting some of the most valuable information hours or even days before the public becomes aware of it. Twitter allows me to find sources of information that I wouldn't typically be able to find on my own.

       

      On top of all that, it just feels good to be able to send out Tweets to tens of thousands of fans in a fraction of a second.

       

      Connect with Jon Gregory on LinkedIn

      The Third Agency - Rated in the top 1% of Internet marketing agencies (read the full article here).

      • Re: Is Twitter Helpful in Generating Traffic within a short period?
        Moderator Cath Master
        Currently Being Moderated

        Jon, your remarks in addition to the others should make any business owner who is not a Twitter user think twice about creating a Twitter account or beginning to use their old Twitter account more often.  We want to get information about our products or services out to potential customers at a fast pace (and the price is definitely nice), how better to do it than a tweet?

         

        A couple of things I want to touch on and these have been mentioned in some of the posts above but I feel they need to be lifted up again.

         

        1.  One tweet is a good thing but watch how often you tweet.  Don't blast out tweet after tweet about your latest and greatest product/service daily.  A few well placed tweets will usually catch your tweet-readers attention.  A business that I frequent has decided to rain tweets on their customers each day.  This has gotten to be annoying since the tweets are the same thing - word for word.  I now have stopped reading their tweets, other than the first one each morning.

         

        2.  Be creative with your tweets.  A good picturre creates a lot of interest with a few facts to accompany the tweet -- rather than just text.

         

        Think of how you can talk about your product/service in interesting ways.  Add a % off coupon and that will add attention.  Invite potential users to visit and attend a demo.  Just think of all the tweets you get each day - which of those remains in your thoughts?

         

        Let's continue or begin using Twitter as a good business tool.  Yes, many use it for social interacting.  But how better to approach a business customer?  A friendly invitation in to see what you have to offer.  Twitter is not going away - let's continue to talk about creative ways you have used it in your business.

         

        Cath

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