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    2 Replies Latest reply on Feb 3, 2008 7:47 AM by LUCKIEST

    How To Gain Confidence From Businesses With A Start Up Opera

    6079sds Newbie
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      How To Gain Confidence From Businesses With A Start Up Operation?-----<!-- / icon and title --> \\ <!-- message --> \\
      I'm trying to attract potential small, local businesses to advertise in my free magazine.
      My two main issues that come together are ensuring their confidence in a start up operation and how best to approach them.

      The three ways to approach them, I can think of, would be cold calling,
      showing up in person, or mailing. I imagine a combination of all three
      would be wise, but I don't know what sequence to follow.
      My instinct says mail a nice letter with a good pitch of my service,
      call a couple days later, then talk in person if they desire. Any
      thoughts on fleshing out one aspect over the other or rearranging is
      welcome.
      The other thing to note, is this is a startup operation.
      What kind of safeguards, guarentees, displays of good faith are usually
      included in a situation like this? I have limited experience in a
      related area, and some good words from past employers, but nothing
      specifically that proves I am capable of running a business. I'm hoping
      the relative ease of creating this business and great deal I offer will
      stand out to them most.
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        • Re: How To Gain Confidence From Businesses With A Start Up Opera
          6079sds Newbie
          ---sorry for the strange formatting. I don't see an 'edit' option-----

          I'm trying to attract potential small, local businesses to advertise in my free magazine.
          My two main issues that come together are ensuring their confidence in a start up operation and how best to approach them.

          The three ways to approach them, I can think of, would be cold calling, showing up in person, or mailing. I imagine a combination of all three would be wise, but I don't know what sequence to follow.
          My
          instinct says mail a nice letter with a good pitch of my service, call
          a couple days later, then talk in person if they desire. Any thoughts
          on fleshing out one aspect over the other or rearranging is welcome.
          The other thing to note, is this is a startup operation.
          What
          kind of safeguards, guarentees, displays of good faith are usually
          included in a situation like this? I have limited experience in a
          related area, and some good words from past employers, but nothing
          specifically that proves I am capable of running a business. I'm hoping
          the relative ease of creating this business and great deal I offer will
          stand out to them most.
            • Re: How To Gain Confidence From Businesses With A Start Up Opera
              LUCKIEST Guide
              6079. Welcome to this web site and good luck. You will get some great answers to your questions.
              Tell us more. Who are you??, Where are you??, How soon will the magazine be published??
              What is the general topic?? and why??
              Do you have a Business and Marketing Plan??
              Do you need a volunteer to help run the business??
              One other suggestion, go to Members page and add a few words about you and the business.
              LUCKIEST