Do not know about mBenetton Adverts
However, Benetton's adverts are actually a homage to a renowned Berlin wall graffiti painting of Communist leaders
Erich Honecker and Leonid Brezhnev kissing. Everyone finds it funny to see former leaders of the defunct Soviet bloc snogging,
I guess the reason for the question is to ask if outrageous advertising is what sells or turns off the customer? Certainly there has been a lot of discussion in the European news channels.
In this day and age there is no such time as "outrageous advertising"
Most of the time, there is a complex interplay of reasons..
What sells to one customer, might turn off others.
If you think in terms of your primary market or customers, you now have a model for the purchase decisions of your customers.
May the happiest of holidays come your way and the New Year be full of joy.