Marketing is key to business planning. Marketing on a Shoestring goes to the next level.
Without a sales and marketing plan, all other plans for cost control, inventory control, employee management, etc are useless.
Without profitable sales there is no money for anything.
Good public relations are essential for shoestring marketing.
Use newspapers, contact with local radio and TV stations.
Participate in community events.
Selling is part of the marketing function. You as a small business owner, have an exclusive selling edge.
THE EDGE IS YOU.
We're getting good results with social media.
Here's the trick... Do small favors for as many people as you can, particularly people who are influential in your market. Let them get to know you and see that what you've got is good. That's how you start getting referrals.
I've got some other tips on getting more referrals in a PPT on SlideShare, if you're interested:
Take some time to go check out the article Marketing on a Shoestring: How to Achieve a Big Impact with a Small Budget that the SBOC Team just put out. The article is very good about going over what a small business owner should know when marketing themselves. The section on social media is very important with how many people use sites such as Facebook. Do you have any marketing ideas that work well for you? Feel free to share with is below.