There's a new article posted that you should read. Snail Mail Sales: Why Direct Mail Still Works in a Digital Age.
Whether it's to reinforce your company's brand or put something tangible in the customer's hand, Direct mail still works.
As the article says: "Besides offering the potential of forging a genuine emotional connection through the use of creative formatting and attention-getting messages, direct mail also gives business owners something that no other marketing channel does: a real item that prospects can touch and see."
Read the article and discuss here what your thoughts are about it. We look forward to your feedback.
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