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yes, you can? purchase lot or land. use that for equity in new home. you will get a construction note to build. What area are you in. You may need a GC to work with.
Welcome to this website. Yes it is possible to get funding for the project using this equity as collateral.
You would have to tell us more for us to say whether it is a good idea.
Tell us more about yourself. You are considering starting construction of spec.
What will make the decision?? Do you have a Business and Marketing Plan??
Good luck, LUCKIEST