I have a feeling this has been covered before a few years back but i can't find it so, sorry for the repeat.
I am starting an Adwords campaign and am tied up by the CPC options.
Ok, I understand the basics, know how it works but it is trying to work out which of the options in the Bidding and Budget screen on Google set up that has me puzzled.
I know different horses for different courses etc, but if anyone would like to share with me the road they went down it would help clear some of the fog.
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