The name you select will always be personal to you. I guess you will never get the same name across all social media, web url, blog and forums. So create a new Brand name, that is unique. An example. The word infrastructure could be Enfrastructure, still recognisable, but different. If you have the money, take out a Trade Mark.
A new business name. Every business starts with a new name.
If you have a child, you name him or her. Same with a business.
Sometimes a successful business changes its name as it grows. Children's names do not change.
If you are smart enough to start a business, you should be smart enough to name it.