Great points in the article. In addition to the seven reasons listed, blogging allows your company to build a more personal and long-lasting relationship with prospects and customers that foster trust. It makes the 'website' less corporate and allows individuals the opportunity to take a 'peek' on the inside of a company. It humanizes you.
At the end of the day people buy from people they like.
Blogging is a powerful strategy for small businesses. People want fresh content and blog allow them to have that plus all the onformation that is given by the blogger is for sure appreaciate for the whole community that follows that blog.
Article marketing and blog writing is a topic that is asked about frequently in this community. So, we have written an article on the subject called "The Top Seven Reasons to Blog". It has a lot of best practices and advice on the topic. You can read it here (link).
Feel free to provide any comments or feedback in the article or here in this thread.
The SBOC Team