you can approach this in several ways. I would identify the words that bring the most traffic to your competitors sites as a starting point. we offer seo services but also free site analysis. Do you have a website or know an example of a site that has this particlar niche? Other wise its gonna be grunt work using sematic terms simislar to life insurance but maybe somethin onlg the lines of "alternative insurance plans" you can also use the google keyword tool to get ideas or even google instatnt to see what comes up with differnt sub headings
There are several sites that would help you in this endeavor.
One is called: Foundation for Health Coverage Education and you can contact them and inquiry as to how you can get on their database of providers.
The below is a description of what they do:
This organization http://www.coverageforall.org/ helps uninsured people find coverage by offering an online database of programs, a health coverage eligibility quiz, state-by-state guides, and the Uninsured Help Line
For more websites, that you can contact for further help visit:
Where can I find individuals who don't have dental or who have preexsisting health conditions and can't afford traditional insurance. Most people go the insurance route but I am wondering is there a site, or ground swell of persons who may be looking for options for there family. In one state alone I learned that over 600.000 people did not have adequate coverage. There most be a place where people are looking. Do you have ny wisdom?