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Join few relevant social meia sites and promote your product there to get a good number of traffic to your site.
yup!! make a promotional sche first for your business through may be social medias or other advertisments
You could try a direct mail campaign to targeted eyeglass and sunglass stores showing your product features and the benefits they can offer by carrying your product. Follow up is imperative though for your success either by phone or redirect to online sales.
Blogging: Blogging is a great way to reach your target audience (10 or more RP 4 -and above)
Blog Articles (20) including placements monthly.
Meta tags: Metadata tags allow you to tell the search engines what your web
page is about.
Interior Page Analysis: This sort of interior page analysis can reveal exciting opportunities for you to target specific keywords or visitors. You can then
create landing pages optimized towards converting those visitors into customers once you gather their name and email have the return page land on your
site. Use a contest for a months supply for FREE to get the information
Moz: MozRank is SEOmoz's general, logarithmically scaled 10-point measure of global link authority or popularity. and is very similar in purpose to the measures of link importance used by the search engines (e.g., GOOGLE's PageRank)
Inbound Links: One of the most important measures for a website is how many other sites link to it. The more links the better. Having links to your website from authoritative resources on the Internet helps you rank higher in search engines since these links are an indication that your website is trustworthy and contains good content.
del.icio.us: del.icio.us is a social bookmarking site. Users can save links they wish to keep for later reference on the site, and pages that have been saved many times are displayed in a special "hot" section which can drive thousands of visits.
TweetMeme: TweetMeme is a service which aggregates all the popular links on Twitter to determine which links are popular. Tweets and retweets help drive traffic to the content that you have created.
Google Buzz: Google Buzz is a social networking and messaging tool from Google, designed to integrate into the company's web-based email program, Gmail. Users can share links, photos, videos, status messages and comments organized in "conversations" and visible in the user's inbox.
RSS: (Really Simple Syndication) is a standard way to easily deliver content to visitors after they've left your website but they're still interested in your subject. RSS is commonly used with blogs, news feeds, and other formatted news or other sources of information.
Social networking on sites such as Linkedin, Share, Facebook etc.
There are other points but this should get you off to a good start.
Try Ebay and link from your website, Blog, Squidoo Lens etc. You need to get people talking about the product. Create a YouTube video, take before and after photographs and post with a press release, send small samples to business people you know etc,etc. There are many posibilities.
Developed a new product that clean glasses amazing well. Both prescription and sunglass.
in our test marketing we have sold about 37,000 bottles in fairs and other type of venues.
We are now ready to take Smittys Glass Wax to the retail market . Any advise on going to distributers/ reps or creating our own straight comm sales force