Thanks for the info
I noticed you were a quick-books consultant, iI'm an IT consultant as well, and hoping learn more about your business. I'm looking at providing a service similar in the DFW area by installing and configuring quick-books or peach-tree to small business for fee or even manage the software. Any thoughts?
Actually, a company needs to sit down and write out a Situation Analysis to understand its current situation and how it got there. It should present all the relevant facts about the organization, its markets, products, services, customers, competition, and so on. It's not an overnight process and really needs some indepth thought to create. Once you understand to the core, then you must list goals and objects for specific periods of time to be able to layout the precise strategies and tactics you will need to accomplish the above.
Once the above is complete then you can sit down and start working indepth on your marketing objectives and strategy.
You need a good marketing plan.
A good marketing campaign is related to your competitive advantage from your competitors, to create this advantage you need formulate ypur strategy, then you make your marketing campaign based on your main goals, always trying to achieve them efficiently. Another point, there is note a recipe for the right marketing campaign, each business has its own differentiation and should pay attention on that to make a marketing campaign. Try to keep the focus on your clients, always trying to make them happy, consider yourself as a client, this way your will think as a customer and it will be easier to think of a campaign that might work.
The only way to keep up with the latest about marketing campaign is to constantly stay on the lookout for new information. If you read everything you find about marketing campaign, it won't take long for you to become an influential authority.
A good marketing campaign will work well if it got the attention of the people. You must target the correct medium, know your audience and quickly go after them.
Knowing enough about marketing campaign to make solid, informed choices cuts down on the fear factor. If you apply what you've just learned about marketing campaign, you should have nothing to worry about.