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Without knowing more about your business, I will stick to some fundamentals.
Pick a target audience. Don't try to straddle to very different target customer bases unless you have multiple solutions for the same general problem. For example, BMW offered the 3-series for people that wanted the quality and the prestige of owning (or leasing) a BMW, but at a relatively economical price, while the 8-series loaded with options meets the demand of the higher paying driver.
Do your market research to see the who, what, where and why of your target market. You may find that you can modify your business to service one market very well, while letting another market go.
Make definitive choices based upon your strengths, your experience, and the opportunity within the market to meet your goals (personally, professionally and financially).
Best of luck!