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    4 Replies Latest reply on Sep 23, 2010 11:45 AM by TheSoloGuide

    help

    luxurysafe Newbie
      Hi Guys.
      I run a construction and renovation company thats still young in the business.i want to expand my markerting campaign but have no clue wher to start.i have set up a
      facebook, linkd accounts but dont know how to make them work for me.
      I want to create a wed page for the comp but dont know how to get through to that either.
      Please help.

      Luxurysafe
        • Re: help
          Tracker

          Luxurysafe:

           


          I posted a similar response yesterday to another community member's questions about marketing, so sorry if this seems redundant, but it is important.

           


          You may already have thought about this and have answers to these questions, but before you get into what tools (Facebook, LinkedIn, Twitter, etc... yes, these are tools) you should use for marketing, make sure you have well defined answers for the following questions:

           


          1. Whom do you want to attract?

           

          2. What is it that they need?

           

          3. What do you have that satisfies their need better than the competing solutions?

           

          4. Where do they go to find the solutions to satisfy their needs?

           

          5. What will get their attention, grab their interest and get them to take action?

           


          Once you have these questions answered, then you must commit a certain amount of time to add consistent, quality content (of business and personal value). Potential customers will want to get to know your expertise and you as an individual / business. Where many people fail using Facebook, LinkedIn and Twitter is they are inconsistent with their frequency and their message.

           


          You can't post ever couple of weeks and expect people to pay attention. Plus, if you change your message because you're trying to chase after what you think is the best opportunity to make money, it will show.

           


          I'm not sure what you mean by wanting to create a web page for the comp. Can you please give some more info? I believe I can help there as well.

           


          If you need more help with your marketing, feel free to contact me.

           


          I hope this helps.

           


          Doug Dolan

           

          Small Biz Break (http://smallbizbreak.com)

           

          The Solopreneur's Guide (http://thesologuide.com)
            • Re: help
              luxurysafe Newbie
              Thanks alot guys. I do have that idea and iust have to be consistant on my repleys as you say.
              About the wed page, i want to design a web page for the company thats not too costly but eyes catching so my viewers arent bored.

              Any advise?
                • Re: help
                  Tracker

                  Luxurysafe:

                   


                  You have a couple of different options depending upon the complexity of your site (configurators, payment options, etc...) and your technical talents.

                   


                  You can buy a domain name through GoDaddy.com or Namecheap.com. If you decide to go with GoDaddy, they will host your domain name and offer some free templates that you can use to set up your own page. If you go with Namecheap, you can host through Hostgator.com where they will host and provide you with some templates like GoDaddy. These are your cheapest options, but requires that you do the work to set up your page.

                   


                  If you want someone else to handle setting up your page, I recommend you check out YNG Web Solutions or Minnow Web Solutions. They specialize in start-up small businesses with some excellent rates.

                   


                  I hope this helps.

                   


                  Doug Dolan

                   

                  Small Biz Break (http://smallbizbreak.com)

                   

                  The Solopreneur's Guide (http://thesologuide.com)
              • Re: help
                karenH Adventurer
                I have a friend working in the same field as you. He got some help from our church. Maybe you can try.

                Best regards,

                Karen
                http://www.halfpricesoft.com/