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Some of the basics you need to begin with are:
1. Whom are you trying to reach?
You must be able to create a clear, concise, definitive answer to these questions before you move forward with any marketing campaigns.
Once you do, you can move forward with creating a multimedia marketing. Don't stick to a one-dimensional approach. There is a new blog post titled, "Video Helped the Radio Star" on my Small Biz Break blog. The address is below. There are a couple of other posts relative to marketing that I think fit what you are looking for, including "How to Get the Most Out of Your Advertising Campaigns".
I hope this helps. Please let me know if you need additional help.
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