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Digg really works best when you get a lot of diggs. This results in you being promoted to some of the high-profile pages, such as the home page, which in turn can bring you a lot of attention and website visitors. It's nice to get a couple of diggs, but you may not notice much of a change in your traffic. Part of the problem is that the 'digg community' has a lot of techie people who are looking for techie articles, so it's possible they are not too excited about non-technical stuff
I agree with dr richard.
I find digg to be a bit over-rated, but more importantly, it generally is for techy type businesses.
From my experience, "regular", traditional type businesses generally don't fare that well.
But, yes you need to get alot of users to digg it, so it shows on the home page to get alot of clicks