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11 Replies Latest reply: Jul 5, 2008 9:33 PM by ELiTeMdeSiGNs RSS

Different ways to reach the customer!

surajsm Newbie
Currently Being Moderated
Saw some posts regarding this.Saw some books also.
But I think it is more than reading a book.What would
be an ideal move to reach or target the customers to
present ourselves?
I am talking abt the software products in various fields
like finance,retail industry,healthcare,real estate & many more.
Pls share ur valuable thoughts on it

thnx
suraj
  • Re: Different ways to reach the customer!
    LUCKIEST Master
    Currently Being Moderated
    Tell us more. You have 27 posts so far this year and your Members page is blank.
    Where are you going with this question. How and why are you asking and about WHAT??
    There are books on everything and you can a lot of info online.
    Help me to help you by
    YOU sharing your thoughts with us.
    LUCKIEST
    • Re: Different ways to reach the customer!
      surajsm Newbie
      Currently Being Moderated
      Luckiest,
      In my recent post i asked u how did u overcome the difficulty of marketing in small towns.
      I tried to serach for strategies for marketing,but i thought they were too generalized.
      I need some real time examples to get the clear understanding on it.

      suraj
      • Re: Different ways to reach the customer!
        LUCKIEST Master
        Currently Being Moderated
        Does this help??
        If your advertising
        budget, assuming you even have one, is low to start with, blowing it all on a
        single high-profile ad placement isn’t likely to yield significant long-term
        results. It might make more sense to try a variety of low-cost outlets to find
        something that works.


        Small business
        owners face a daunting task of breaking through today’s non-stop ad clutter to
        reach buyers. Do NOT give up. There are ways to win the small business
        advertising game. “For the average business owner, creating and placing an ad
        is like learning a foreign language,” says marketing consultant Andrew
        Griffiths. “But advertising works and the more time and energy you put into
        your advertising, the greater your results will be.”

         

        Time, energy
        and creative thinking are critical. You can find low-cost options in almost
        every advertising category. While display ads in magazines and newspapers can
        be expensive, advertising in the classified section costs less and is often
        overlooked. Readers flock to the classifieds in many trade and specialty
        magazines. Look for publications that specifically target your customers. Try a
        few test ads to gauge response.

         

        Advertising
        online through search engines is inexpensive and has become the single most
        popular new advertising outlet for small business. You’ll find complete details
        and guidelines on creating and managing pay-per-click ad campaigns at search
        giants such as Google and Yahoo!

         

        A
        lower-cost option in the direct mail arena is postcards. They are simple,
        timely and easy for customers to read quickly at a glance. And they are
        considerably less expensive than typical letter-and-envelope type mailings.

         

        Choosing
        the right ad medium, however, is only part of the battle. You still need to
        create a plan for your ad program and craft a message that works. A few tips:

         

        Choose
        words and images that appeal to your customers and prompt them to
        Don’t
        advertise on impulse. Create a plan; select several ad methods that can
        support each other, and don’t give up before your ads have a chance to
        work.
        Seek
        outside assistance. Many SCORE counselors have an advertising and
        marketing background.

         

        LUCKIEST
  • Re: Different ways to reach the customer!
    besonix Newbie
    Currently Being Moderated
    Take a look at my post here:

    Looking for testers for my software (useful for e-commerce)

    This is exactly what you need.
    Drop me an email and we can discuss this over the phone.
  • Re: Different ways to reach the customer!
    mitchell0327 Newbie
    Currently Being Moderated
    Identify first your target niche market, and then, start introducing yourself (product/service). There are many available online software that can help you manage your business. If you want more details, visit us here - http://www.hexcorp.com/

    Thanks,
    Mitchell
  • Re: Different ways to reach the customer!
    CarlOrf00 Newbie
    Currently Being Moderated
    You don't need to really advertise to reach your target audience. Just offer them solid value, a taste of what you do, and they'll come.

    I posted this a bit ago, but the same question comes up again and again and again. the universal answer is this:

    #1: Be relevant to what they're looking for
    #2: Provide quality
    #3: Become their resource. Give them something for free which gets them a bit closer to their goals.

    Show don't tell.

    the list of cliches goes on!

    I like to use the internet and press to pull this off.
  • Re: Different ways to reach the customer!
    womensjournal Newbie
    Currently Being Moderated
    Have you identified your target market? Who are your customers?
    Targeted marketing-The magic key in your marketing plan.

    Advertising budget- How much is each potential customer worth to you?
    After you determine the potential dollar amount each customer represents you can develop your return on investment strategy.
    The strategy- How much money am I going to spend advertising and where am I going to advertise

    Track it! Trail it! Where did you spend money advertising ? Did it work?
    Look for repeat advertisers because they may have a niche that works.

     

     


    • Re: Different ways to reach the customer!
      LUCKIEST Master
      Currently Being Moderated
      Tara, I like your answer, Where did you go to college??

      From your bio "Our contributors become known as “experts” in their field, while providing readership with valued information about products, services and resources
      available to them –
      a huge benefit from a FREE publication! Our publication format allows readers to gain an understanding of “who” the
      contributor is
      prior to making the first phone call.
      In essence the newspaper
      becomes your referral and networking tool".

      This web site likes FREE
      Please post more, LUCKIEST
  • Re: Different ways to reach the customer!
    ELiTeMdeSiGNs Newbie
    Currently Being Moderated
    With todays technology and the internet at our finger tips (litereally). Businesses of all sizes with need to implement more creative ways to get our message across to our consumer base. Traditional communication methods consisted of:

    Face to Face (if you can catch your customer's attention w/out interrupting their work schedule)

    Mail (if it doesn't get stacked in the "read this mail later" box

    By telephone (if you ever get off hold before your cell phone minutes run out for the month LoL)

    Purchase incentives (not to thorough as you might only hear from your customer when they purchase and want the incentive)

    But now you have:

    Text messaging (if you can distribute your cell number for business purposes)

    Email EFFICTIVE (just make sure to use +read mail receipt+)

    Ecards (you can design your own templates, upload them and send

    Video's (PowerPoint simple "Hello There" presentions, if you do it yourself it's cost effective, eye catching, and will get you remembered

    There you go just a few ideas...

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