*10 BusinessIf you have a website for your company, by now you already know that
just having it is not enough. The web is a massive popularity contest
and your site needs to be visible through the rest of the sites out
there. It is quickly becoming apparent that site design is a
cornerstone to making a site successful or not. Correct structure and
use of web services will attain greater results. Here are 10 mistakes
that companies make when erecting a website for their company.
1. Inadequate Design and Function: Correct
design and function are integral to keeping people on your website.
Content is important but when the user cannot access it, this creates a
massive problem for the user and ultimately you as a company. Items such
as navigation should stay constant the pages should conform to WC3
compliance (this will maintain integrity in all major browsers). Keeping
your web pages consistent in colour, design and layout is vitally
important. Also note that keeping your logo and tag lines clearly
visible at all times will increase brand awareness for the user as well.
2. Too much Glitz and Glam: Many business' make the
mistake with adding too much to their sites. Flash is one example of
something that is perhaps too much. Although flash looks great it may be
too complex for the average user. Look and feel is important but you do
not want to slow down the user experience. Flash also takes longer to
load and it is possible that some users do not have flash installed and
this would render the flash application completely useless. Flash used
in small applications is recommended but an entire site would be
overkill. Flash also causes problems for the marketing of your website
as well. If you are looking for maximum effect for your marketing
efforts online steer clear of Flash.
3. Staying Fresh with Content: Adding new content on
a regular basis is highly advised. Letting a site sit and do nothing
and not adding new technologies to make the site better is a common
mistake. This is not the way sites work anymore. A site now needs to be
maintained on a regular basis to attain maximum performance and to stay
in the search engine results at a high level.
4. Choosing a Domain Name: When choosing a domain
name be sure to pick one that is appropriate to the business. In many
cases using multiple domain names that vary from the business name to
using the business' genre in the domain is something to take into
account. For instance if you run a Real-Estate company or an Electronics
Shop you would not want a domain called lucythellama.com, that is
completely inappropriate for the company type. This is a simple example
to make the point, be careful in choosing a domain, it can affect your
ranking and where you show up in the search engines.
5. 404 Errors and Dead Links: Make sure all the
links and pages on the site work. The users that visit your site will
more than likely leave if they come to a page that shows "404 Page Not
Found". Using custom 404 pages that help the user and your webmaster
know about the page problem is a highly suggested method of finding and
fixing these issues. Be sure to include a form on the custom 404 pages
so the user can submit the broken or missing page.
6. Site Statistics: Using detailed site statistics
to measure the amount of traffic to your site is vital to leveraging
more traffic. Many businesses are not even aware that these services
exist. If you own a business and do not know this, contact your host and
inquire about this service. The statistics give you vital details such
as unique visitors per day/month, what terms they are finding you by in
the search engines, what times of day is your site the busiest and what
countries people are finding you in. This information gives you
something you are able to measure. What we like to say is "You cannot
manage what you can't measure".
7. Contact Details: Many sites simply do not have a
way to contact anyone or their contact measures are so poor that it
turns people away from the site entirely. Your site needs to have a form
of some sort where people can request information, ask questions or
file a complaint and suggestions. This form should be reachable from
every part of the site. Also, an important item to keep in mind is to
have a speedy response to all inquiries, either by auto response with
links to FAQ sections on the site or giving a response time. If you do
not want to do it this way be sure to respond quickly to inquiries.
8. Your Web Host: Steer clear from FREE or Cheap
hosting. Often times these hosts have multiple down times per month due
to having so many clients on one server. Check for a low downtime, that
they offer features such as statistics, spam protection, anti-virus
protection on emails and above all quick customer service response. Note
that problems do arise and that some form of downtime can occur, but
this should not happen very often. Remember that you get what you pay
for. This is a great motto to follow when getting web hosting.
9. Search Engines, Crawlers and Spiders: Spiders or
sometimes referred to as Crawlers are scripts or robots that scour the
internet for websites, content, links and traffic. These little "bugs"
are crucial to search engines; these are responsible for every result
you find on the popular search engines such as Google, Yahoo and Bing.
In most cases these "creepy crawlies" you want to avoid, but on the web
you actually want to attract these to your site. You can do this through
Search Engine Optimization (SEO) practices. There are certain ethics
and strategies to SEO. Some practices (such as hidden text, redirects,
etc) will result in you being banned from search engines. These "dark
side" techniques are called Black Hat. When looking for someone to do
SEO for your company look for someone who only does White Hat
10. Doing SEO Yourself: Search Engine Optimization
(SEO) is complex. In order to make top ranks in your genre you may want
to hire a professional to do your online marketing and site placements,
especially if your business relies on the web for the majority of its
Any business' who would like to maintain a complete web presence and
have it done correctly may contact us at our offices anytime. nuMantis
Technology Solutions - http://www.numantis.com