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    1 Reply Latest reply on Mar 24, 2010 9:48 AM by LUCKIEST

    Why Advertise?

    etradecash Newbie
      There are many forms of advertising, but there are some companies
      that try to go it alone. There are not many that are able to limit
      themselves in advertising and still make something of the company. The
      first step to choosing an advertising method (or variety of methods) is
      to determine your target audience. Keep in mind that there are different
      age groups, genders, ethnicity, and political affiliation that respond
      differently to certain ways of advertising.


      Where does your target
      audience live? Where do they go to school or work? How much are they
      willing to spend for your service or product? These are just a few
      questions that you will want to ask yourself to help determine the type
      of advertising that is right for you. You have the option of multimedia
      when it comes to advertising. This includes television commercials and
      radio advertising. Both can be very expensive, but you have a lot of
      freedom to create specific images and reach many people at once.


      the last decade, arguably the most important type of advertising is the
      business website. You may want to create a website, however, it can be
      very time consuming, but you will be able to make a wide impression on
      hundreds of potential customers. You may be able to use print
      advertising to be beneficial if you do not target those with computers
      or access to the web. For example, if you are advertising a
      transportation service for the elderly, you will reach more people with a
      newspaper advertisement than with the internet.


      Newspapers are
      great places for ads, since most homes receive one or more papers. You
      may also want to think about using the yellow pages an advertising
      option. People often go to these two places if they are specifically
      looking for a certain service. You will want to make sure that you keep
      advertising your business even after you have made a list of customers.
      Business cards, for example, can be placed in every bag with the receipt
      so that your customer can always remember where he or she purchased a
      service item.


      You can also print fliers or color brochures. You
      may also want to think about things like having your customers sign up
      for mailing lists. No matter what type of method you would prefer to
      advertise your business, you will want to make sure that you appear to
      be professional and leave some memorable advertisements that will give
      your company and even yourself a good impression. You should think
      about advertising and the cost of advertising in dollars and in the
      amount of success that your business could have because of the methods
      of advertising.