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Whatever the market will bear. The defilnition of 'fair price' is that number at which a willing seller is willing to sell for and a willing buyer is willing to pay, under normal cidrcumstances..
Of course, you should first compute your overhead factor.
amspcs is corrrect. A "Tongue-in-cheek" reply may be: Increase your prices until net prfit begins to drop, then back it off a few bucks.
However if you goal is to increase market share (such as when your business is very young), you may wish to retain lower prices in order to build clientele from whom referral will come.