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Why would you want to exclude 50% + of the market starting off?
Maybe advertise "female freindly" but to exclude half the population seems potentially shortsighted and potentially illegal discrementaion based on gender.
Hmmm....What about Motor Care Divas or Car Care Divas? Or how about Car Care Center (as in Day care center) and your slogan can be...Let us baby your car? Just brainstorming....Hope this helps. If you need a good inexpensive website, I can help. I am branching off into Web design, Marketing, Social Media Marketing and Search Engine Optimization. I am a female motorhead myself and it's tough. We aren't always taken seriously! If you want, You can contact me at BusMgmtRes at yahoo.com. Best of luck to you!
Where are you located? I don't see any info in your profile. The reason why I ask is women will respond differently to keywords / phrases in different regions. Women in LA or Miami will respond differently to those in Madison, WI.
Do you do body work as well as working on the mechanics of autos? Do you focus on European autos, high-end luxury cars, Toyotas and Hyundais? Knowing some of this other info will help, too.
If you post at least a region where you are located, it might help get you some better answers.
Doug - you sure do give great advice. It is all about marketing and knowing your target customer.
How about "That Lady Mechanic" as that is what many will call you outside your business. I like that you have a niche that you want to target. Then, as you build your reputation, you can start marketing to all car owners.
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