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Many online businesses advertise offline and vice versa. The quick answer for you "might" be advertising in Penny Savers, doing an ad or an insert in your local paper, do direct mail pieces, put a promo in ValuePak, etc... However, these are all methods that may not be the appropriate answer without having well defined answers to the following questions:
First, who is your prime target market?
Second, how does your service differ from the other options they have for fruits and vegetables?
Third, when they look to buy fruits and vegetable packages, where do they go to shop and get info?
Fourth, how does your copy and promotion play to the target market's benefits?
1. Look at your business model to see if / how it needs adjusting.
2. Hire a professional to help you define the answers to these questions.
All the Best,