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Create a Blog and contributr daily that is for FREE. Create a Video or two or threeand post it on your new YOUTUBE account. Also go a commnet on every forum you can find just like I am doing here.
More info for FREE feel free to email me.
It depends on your target market, your product offering and what about your product you want to educate them about. For example, I wouldn't use the same method if my target market was people in their 20's (i.e. videos, SMS, and email blasts) versus those in their 70's (i.e. flyers, print ads). Plus, I would use a different method if you are marketing, for example, clothes (i.e. videos, samples, fashion show) versus a magazine (i.e. mailers).
All the Best,
Customer education of one form or another occurs throughout the marketing and sales processes. Maybe if you gave us a few more details of your product or service, target market, etc we can give you more specific advice.
I agree with online video, especially if you have a free give away. Allow everyone to give it way, viral marketing will get things moving fast.
Give it some thought,