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    0 Replies Latest reply on Jan 9, 2010 9:50 AM by aitendant

    Ecommerce: Inline vs Catalog

    aitendant Wayfarer
      Today we touch on a little known feature that we call inline commerce, by the way this just happens to be a feature of aitendant. What does inline commerce mean? It means that you can sell from your website without needing to change it. From past post you should know that we generally dislike shopping carts. We dislike the standard product presentation that is common and similar to the amazon model. With that in mind is a different solution!

      What we did want is for business to be able to provide services from their website, with all the complex and intricate details that comes with selling services ( or a product so complex that its becomes a service). What we did was to abandon the shopping cart and use a modal window. A modal window allows sales and infinite configuration functions. Yes, each service can be traditionally configured with text, drop-down menu, radial button, and check boxes. You can have any or all of the above for each service. If that gets complicated (configuring computer or a car) we have an advanced natural language engine where customers just tell you what they would like and aitendant will process the order.

      I digress for a reason, the reason is that these features are not compatible with shopping carts and standard ecommerce solutions and neither is selling from your site without having to modify the layout or use a template.

      Inline commerce works with your current site, no design changes and no templates. If you have a complex site it fits and if you have a simple site it fits. What you are selling, service or product, is activated via text or image that use a standard link. If you can create a hot link on your site you can use the power of aitendant. It is that simple.

      Inline commerce allows you to maintain or change the look and feel of your site to what ever you want and your customers demand. Sell from your best pages and not from a catalog. Maintain your individual brand and stay away from the generic online catalogs.

      In closing, I truly believe that common ecommerce solutions present information in an electronic version of the large retail catalogs of the past. The web presents a dynamic canvas that gives you the opportunity to be unique and not conform to the thinking of the past. Take advantage of the dynamic canvas of the web by not using services that is not dynamic at all (catalogs).

      More information on inlline commerce can be found at