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Hello, I can understanding you wanting to bypass the wheel design stage, but your info here is a bit scant....
If you reuse a sales letter thatis already out there on the web, you will have to drive all the traffic to it from ppc and other methods. You won't get any organic traffic from the search engines.
I recommend you get a salesletter written that is all original content. You can use a similar structure from other sales letters, but the content needs to be 100%original to give you an advantage.
A lot of people claim that those long 3000-word salesletters convert sales, but you don't need 3000 words to convert sales on the web. Most of those long salesletters don't even have a call to action unless the user either reads all that text or scrolls to the bottom of the page.
If you are old enough to remember the show, Name That Tune, then you'll understand when I say; I can close thast sale in 300 words.
Thanks for your thoughts everyone.
What I would like to see is an actual selection of real letters that were sent in a real world situation and a discussion of the results obtained.
The reason being is that is in my opinion the only way to learn as it's not theoretical.
Does anyone know of a place that this kind of information is available?
That sounds like a great idea, I would be interested in that as well.
I suggest you contact Caroline Melberg since you are talking about offline sales letters. She can likely show you all the examples you need. Her website is at http://bluechipmarketing.com/ and her phone number is 800-733-2060.
Sales letters that worked?
Who are you?? What product or item you selling.
Go to Members page and share some info.
Your approach to the prospective client is based on how your going to get their attention.
1. Get customers attention
2. Get customers wants and needs
3. Offer solutions to those needs
4. Listen and give solutions that are of those that are needed
5. Close the sale.
6. Ask for refferals
7. Make each client feel as if they are the biggest and most important, this is especially true when it comes to small
buisness. Small businesses feel as if they are not as powerful because of their size.