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Diversification is the key. Do not put all of your eggs in one basket. To promote a website you need to go after organic search engine rankings, consider ppc advertising, get into social networking, build links, buy ads, do some blogging, do some article marketing and participate in forums like this one. :)
Spread the wealth and use at least three of those methods to bring in traffic.
Thank you so much. We have a solid product and I am trying to get ahold of as many people as I can to tell them about it. I think ,y next step is producing a video. Google will put up a site with video before one with out at the top of the clicks. So I think I am going that route as well.
SEO should be your first concern. Second, on your website make it so people dont leave. The longer they stay the better chances of sales. Try videos, a fourum ect
I will do so. Our sites are really different because we have a login screen on three of them to register certificates. Other then that we have a few informative sites that we have up. Everything else is driven differently. Thank you
In order to keep up with the competition your are going to need these promotional services on a regular basis:
1. Search Engine Optimization
To start things you need a team to analyze and prepare a detailed SEO report for you. You'll want advise on Title, Meta tags, Description, Sitemap, Page structure, File names, Alt text and so on.
2. Search Engine Marketing
You need a team to strategically AND manually submit your website to various search engines and directories to give your site maximum exposure and also to get good back-links from the directories which help your rankings.
This will ensure your website is crawled and indexed by leading search engines quickly.
3. Social Media Marketing
If you are not using social media like networking sites, book-marking sites and other Web 2.0/3.0 technologies, you are seriously missing a big chunk of traffic. Choose a team that is adept in handling these latest technologies to your advantage.
The 'tasks' include creating your profiles on leading social networking sites, creating and updating content, book-marking your URLs, joining groups and communities and so on. Basically no stone is left unturned.
4. Article Marketing
Each and every month, you'll want 100% original and totally unique articles created for you. Not only that, you'll need a team to distribute those articles to leading, high PR article directories. This includes manual submissions to top directories, unique submissions to hundreds of other sites and automatic submissions via 'article marketer'.
5. Video Marketing
Each and every month, your team should create short promotional videos based on the content/niche of your website. They should also promote your videos to leading, high PR video portals including YouTube, Google Videos, Viddler and tens of other video portals.
6. Press Releases
Every month, awesome press releases should be created about you, your business or your website. These PRs should be distributed to the leading press and media networks.
Search engine robots are very active at these sites and will quickly crawl and index your pages. This also helps in ranking higher up in the results.
7. Securing Back Links
Getting good, one-way back-links from other websites related to your niche is one of the most powerful, yet most tedious and neglected aspects of search engine optimization.
This should be done each and every month for you. You save tons of time and effort and get brilliant results.
8. Blog/Forum Marketing
Every month, A team should research and identify leading Blogs and Forums in your niche. Then they should go to each one of those sites to write comments and post replies while strategically dropping your website URL.
Now as far as who is the best. easylocalseo.com/danj