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    14 Replies Latest reply on Dec 21, 2007 12:17 PM by Lighthouse24

    Created Newsletter and Want to Make Public

    ExodusBC Newbie

      I have created a newsletter that is currently produced quarterly. Any suggestions on how to find a printer that can print large quantities at an economical cost? What questions should I be asking the printer? Also, any suggestions for advertising contract verbiage?
        • Re: Created Newsletter and Want to Make Public
          DomainDiva Ranger
          Commerical color printing is hugely expensive. Have you thought about investing 1500-2000 into a good quality printer and doing it yourself? It's what we decided to do. We can save about 6000 a year by doing this.

          How may copies in a usual print run? Color? Glossy or flat paper?

          The paper yellow pages is a good place to start if you are looking at someone local. As far as advertising contracts just google it you will find more than enough.
          1 of 1 people found this helpful
          • Re: Created Newsletter and Want to Make Public
            LUCKIEST Guide
            Exodus, Tell us more. Why did you create a newsletter?? Hopefully to MAKE MONEY.
            Is this the FIRST edition?? Where are you located?? Do you have an Accountant?? a Lawyer??
            Do you have a Business and Marketing Plan??
            LUCKIEST
              • Re: Created Newsletter and Want to Make Public
                ExodusBC Newbie
                Luckiest: The newsletter was created as a catalyst for growth to a magazine. Yes, money is our main objective but we have a desire to leave a legacy to our children, etc. We published four editions last year with our next edition due January. We are located in Arizona; west of Phoenix. Attorney representation; we have. Accountant; currently using my AP/AR experience. Busness/Marketing Plan; not in writing.

                We enjoy riding our Harley and our GoldWing on every opportunity we get.
                  • Re: Created Newsletter and Want to Make Public
                    LUCKIEST Guide
                    Maybe this will help. My son and I also enjoy riding our Harley.
                    Someday maybe a GoldWing. LUCKIEST

                    h3. 6 Steps to Small Business Success

                    1. Start Smart
                    2. Plan Ahead
                    3. Set up Systems
                    4. Seek out Sales
                    5. Aim for Growth
                    6. Leverage Opportunities

                     

                     


                    1. Start Smart.
                    Identify a niche. Don't compete to be the lowest cost provider. Look
                    for what makes your product or service unique and adds a special value
                    for the client and charge for that value. Every business has many
                    facets. Start with what you know and like; start a business that has
                    meaning to you. Keep in mind that we don't know what the future holds,
                    many of the jobs and businesses of tomorrow don't exist today. You can
                    create your own success.

                     


                    Now is the time to dream. To start smart, you should like the idea of
                    the business. The way to earn a good income and build wealth is by
                    serving clients well, making their life better in some way-it's more
                    than filling a need in the marketplace. To succeed you want to test the
                    idea to make sure your potential clients like the idea too. Test your
                    ideas.

                    2. Plan Ahead.
                    People often ask me why bother with a business plan? Look at the
                    lottery as an example. You may get lucky and get the winning ticket,
                    but the odds are against you when you rely on random chance. I'm a risk
                    taker...but not that much, minimize the risk of going into business and
                    maximize your potential for success. Take the time to write a plan of
                    how you get from point A to point B. A plan gives you a clear future
                    focus and increases your chances of success.

                     


                    The first rule of a start-up is put some of your own money in the
                    business. As the owner you must be willing to capitalize the business.
                    The second rule is put as little of your own money as possible in the
                    business. Prepare your plan and look for funding for your business from
                    multiple sources, which can include a business loan or business line of
                    credit.

                     


                    Don't go it alone. Plan ahead now to build your team. Your team may
                    include a CPA and an attorney that you work with as needed. Add a
                    mentor from your industry and get a SCORE mentor to help you plan for
                    success. No one has all the answers. You get more ideas and information
                    by building a success, support team that can help you plan ahead.

                    3. Set up Systems.
                    The most basic system every business should have is a good financial
                    system. Ask yourself how am I going to generate enough income to
                    support myself and my family. Begin here. Put together a personal
                    budget, so you know what it costs you to live. Now, you can move on to
                    the business budget and sales planning, so you can see how many sales
                    you need to break even and make a profit. The start-up expense plan,
                    operating budget and your accounting software are vital to your
                    success.

                     

                     

                    4. Seek out Sales.
                    The daunting question is how do you go about seeking out your first
                    sale. Recognize that since you don't have a big ad budget to be seen by
                    everyone, you need to target a niche and get connected in your market
                    community, be it local, regional or national. You need other people
                    selling for you-not employees-goodwill referrals. Get out and talk to
                    as many people as you can. Join organizations that would have clients
                    for your product or service. Become a visible part of your market, and
                    then ask for the sale. You begin the sales process with people that you
                    know. Yes, it's okay to start with friends and family as your first
                    customers, and then broaden from there.

                     

                     

                    5. Aim for Growth.
                    The basic tenant of creating a company is that you own the company. You
                    are not just creating a job for yourself. It's less risk and less
                    investment to get a job. Building a business is creating a company that
                    is more than the job itself. Think about the future. How large do you
                    want the company to be in terms of sales, net profit and employees?
                    Your answer to each of these questions will influence how you grow.
                    There are varying costs and profits associated with growth. It's
                    important to make a deliberate choice early about how you want to grow
                    your company.

                     


                    6. Leverage Opportunities.
                    Good luck. Good fortune. Good timing. All play a part in business. As a
                    business owner, be very clear about your core focus for the business
                    and how it serves clients. Your core business is what pays the bills.
                    Then, as an entrepreneur you are about opportunity. When you see a
                    potential opportunity or stroke of luck measure it against your core
                    business focus. Good fortune is great, when it matches your vision for
                    the business. Always consider if a good opportunity is the right fit
                    for your business. If something looks great, but it's not in sync with
                    your long-term plan and budget, think carefully before committing your
                    company's resources.
                • Re: Created Newsletter and Want to Make Public
                  WEBillions Adventurer
                  It seems that you have your heart set on a hard copy. However, you might want to just consider using electronic version to grow. It will be WAY cheaper and you'll want a website anyway for this so it won't be much more work. I'm about to start a newsletter at www.webillions.com with the primary purpose of building a user base for my upcoming social network, which is under testing. Of course, there will be lots of great content for the new members to get them excited. And the best part is that the only cost is my time and patience. I haven't had to pay for anything. That might be a good way to start and you can always consider paper versions later. At least find out if people have a preference one way or another. People might actually prefer electronic these days. You won't know until you ask.
                  1 of 1 people found this helpful
                  • Re: Created Newsletter and Want to Make Public
                    BLINDS&SHADES Newbie
                    i don't know much about this ,but if i was you , i would sell ad space in your newsletter where people can advertise ? what do you think?
                    www.hunterblindsandshades.com
                    • Re: Created Newsletter and Want to Make Public
                      MiaDoro Newbie
                      One of the best places to look is online; Try PSPrint or VistaPrint. Both offer great full color products at costs that are manageable. The turnaround is usually very quick and you have a range of quantities. I've had success with SharpDots and would suggest them but I don't know if they produce newsletters. Good luck.
                      • Re: Created Newsletter and Want to Make Public
                        NetworkGuru Wayfarer
                        Have you scouted your community for a print shop. A lot of times, those mom and pop shops will give you a great deal, as they sometimes have a hard time competing with the bigger online companies. Also, as they are close, you should be able to proof a copy for free before printing the lot.

                        I would suggest finding a few near you and pricing them, then look at the costs of doing it online.
                        • Re: Created Newsletter and Want to Make Public
                          Lighthouse24 Ranger

                          If you have a digital master (Photoshop, Publisher, Quark, etc.), you can submit it to many print shops and generally have newsletters delivered to you within four or five days. I've found a couple of these shops to be less expensive (and often faster, in spite of the shipping) than any local printer. Two examples:

                          _
                          http://www.printingforless.com/

                          _

                          http://www.48hourprint.com/

                          An earlier post mentioned VistaPrint. I've used them for business cards, letterhead, and invitations and was very satisfied with that work -- however I don't they'll be as competitively priced or have as fast a turnaround on something like newsletters. Hope this helps. Best wishes.