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    0 Replies Latest reply on Nov 13, 2009 5:21 PM by bigcloudmedia

    Website Analytics, Your Website and Your Business

    bigcloudmedia Adventurer
      How many times have you looked at your website and wondered just how
      effective it is? Have you ever wondered where the people that visit
      are coming from or what search terms they used to get there? If you
      have wondered these things, you are reading the right post because we
      are going to look into the awesome world of website analytics and go
      over some of the key info you can gather using them.

      Why do analytics matter?

      Through analyzing website analytics, you can gather info about the
      activities of your website visitors which you can then compare to your
      marketing actions, giving you a big picture view of what is going on
      with your website and how effective it and your marketing is. Combine
      this info with information that you collect regularly about your
      clients and you can start to understand why your visitors do what they
      do when they go to your website, be it buying, calling or leaving. As
      in any situation, the more you know, the better the decisions you can

      What can analytics track?

      In this post, I will be talking about Google Analytics because that
      is what I use for me and my clients and that is what I am most familiar
      with. Using Google Analytics you can track over time:

      • Visitor Trends
      • # of visits
      • Referring websites (where they came from)
      • Search terms used to find your site
      • Location (down to the city) of visitors
      • Visitor operationg systems and browsers
      • Visitor connection speeds
      • Popular pages
      • Visitor time on the site, etc.
      The list above is actually only a fraction of the information you
      collect on your visitors through analytics. The beauty of it is that
      you can make changes to the site and compare the analytics results to
      the results before the changes were made, giving you a way to trend
      your visitor activities and really get a great idea of the
      effectiveness of those changes.

      Where Can I Get Analytics?

      Here is the best part of all of this, website analytics are free. Go to,
      and sign up for them. From there, copy and past the tracking code into
      the bottom of your website pages (right before your ending
      </body> tag), check your Google Analytics page to make sure it is
      working and you are good to go. There are a slew of other website
      analytics companies that you can get your analytics from, so don't
      think Google Analytics are the only ones. I am most familiar with
      Google Analytics so that's what I wrote on.

      Analyzing the Analytics

      If you need help analyzing your analytics, contact us
      right away because that's one of the things we do and we do it well.
      Call us at 210-373-7352 with any questions you have and we will be
      happy to help you. You can also visit us at for more info.

      I hope this has been informative and helpful to you. If you don't
      have analytics on your site, get them and start gathering the info.
      Information is powerful and the more you have, the more effective your
      site and your company can be.