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    0 Replies Latest reply on Nov 5, 2009 5:53 AM by homebusiness

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      Pluses and minuses of using a real estate agent to sell your house


      Using a real estate agent puts the benefits of her knowledge at your fingertips. You have to realize, however, that an agent is doing much more than showing potential buyers around your home. They know about the real estate market. They are performing the fine art of selling. An agent knows how to market a product to potential buyers, which features to mention, how to mention them, how to suggest possibilities and plant ideas in the buyers' minds that they may not have come up with on their own. The art of the sale is often about making others see possibilities when there is real estate for sale. But you can do all of this stuff yourself, right?


      If you possess all the information you need to make the sale, then you may actually save time and money showing the real estate for sale yourself. If you know how to present the floor plan, for instance, and how to show off your house's most attractive features, then perhaps you should give it a shot. However, many people do not have the skills to sell their home, nor the knowledge of the real estate market, and will benefit greatly from letting an experienced professional do it. Strangely several individuals of late have been able to market their homes successfully via online classified ads after using other methods.


      It is difficult to appreciate what goes into a job simply by observing a person in action. Even though you may watch a real estate agent show around a potential buyer and think that it looks easy, you have to take into consideration the knowledge the agent has of the areas they represent and the ability to get even more information. That may seem like a lot of benefit in itself, but the real estate agent's value to your deal doesn't actually stop there. The agent's job only begins when someone puts a piece of real estate for sale.


      If you do business through a real estate agent, you will get the benefit, not only of his or her experience and networking skills, but also from a solid base of real estate education. In essence, your real estate agent is a smorgasbord of information that you would either not have access to, or that you would have to spend a lot of time tracking down.


      Using a real estate agent can be incredibly beneficial, as you can see. You get the use of knowledge that comes with years of education and experience, in-depth knowledge of the real estate market, and access to the agent's database of professional and information network. A real estate agent knows how to find things that you don't, knows which questions to ask and which things to bring up. At the negotiation table, an unbiased agent can focus on the deal and not on the emotional situation that the process may bring out in you. That is a benefit of using an agent that people sometimes fail to realize; their agent will shield the negotiation process from the seller's emotions. That can be a huge benefit when it's time to talk cold, hard cash.