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    0 Replies Latest reply on Oct 31, 2009 3:54 PM by HBnC_Design

    Social Media increasing online purchases

    HBnC_Design Newbie
      In response to continued economic pressures and consumers'
      increasingly savvy online shopping habits, US retailers this holiday
      season are stepping up free shipping offers and are more aggressively
      using social media to encourage internet purchases, according to the latest eHoliday survey conducted by BIGresearch for, the digital division of the National Retail Federation (NRF).

      Nearly Half of Retailers Step up Social Media


      With an understanding that many of today's web shoppers use Facebook
      and Twitter regularly, and because these tools are more cost-effective
      than traditional advertising, 47.1% of retailers surveyed will be
      increasing their use of social media this holiday season, the research
      found. More than half of retailers say they have added or improved
      their Facebook page (60.3%) and Twitter pages (58.7%) this year, while
      two-thirds (65.6%) have added or enhanced blogs and RSS feeds.


      The survey also revealed that many online retailers have revamped
      their websites to make them easier for people to shop. These upgradses
      include adding or revamping their sites' shopping cart (45.2%), search
      capabilities (44.3%), suggested items (42.9%), customer ratings and
      reviews (40.6%), and featured sale pages (37.1%).