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    0 Replies Latest reply on Sep 17, 2009 12:33 PM by CleanGreenGuy

    An Executive Summary should be just a summary....really

    CleanGreenGuy Wayfarer

      An executive summary should be what it says it is - just a summary. Two at the most three pages. It is meant to be a quick introduction to your company and to check the level of interest in the target audience usually a potential investor into the company. Other audiences could includes potential strategic alliances, vendors and customers - anyone who needs to know more about your business really quickly. If the person reading the executive summary likes it, they can always contact you for a business plan (in the event of a potential investment) or other relevant information. It should not contain any trade secrets and should clearly state your contact information at the very top.

       


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