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I will certainly try. You can visit us at wayonda(dot)com and it you can follow through with a short cool video and a good profile description our SEO can likely get you some good placement....plus I'm up for a challenge. I'll be away for a bit but can tackle the project ASAP. Hikari
At first I was going to recommend you to try google adwords, but at the end of your post you wrote that it didn't help.
But don't panik and tell me how many website visitors you have daily? If the number of unique visits is not so high, you may try to optimize your website.
There are two ways:
1. to take advantage of SEO services (but they cost money)
2. or you may optimize and promote your website by yourself.
- Just visit different travel blogs and other websites and leave your comments there, thus promoting your website (of course, your posts/comments should not be spammy, be careful with this... )
- register on travel blogs and post your comments there. On forums you may create a signature to all your posts with a link to your website.
So, these are the main tips and first steps in website promotion.
Advertising Help, Welcome
Who are you and Where are you?? Go to Members page and share some info.
How long have you been in business?? Do you know about SCORE?? SCORE is FREE
SCORE can help you with both Marketing and Advertising
Spend your money on direct marketing!
Start with focusing on your two areas you realize are your
top selling (Honeymoons and Luxury Travel)
Here are some examples of those you can contact and network
with our advertise through. They also have email lists of members.
Luxury Travel: BANKS! They have one person in each bank
that works directly with those companies and individuals who
deposit big bucks. This individuals goal is to keep the big buck
depositors happy and pampered while showing others they are
worth switching to for banking needs. Our team is called time
after time to assist with themed events. A great many offer
crusies and incentives as a group while others offer this based
on the amount of deposit in a given time. I suggest contacting
the American Bankers Association 1-800-226-5377 or
www.aba.com and find out how to advertise in the banker magazine
and ask them if they have a list of all "Solid Gold Coordinators"
within the banking industry (or if this group of individuals have
a branch organization).
Another option is networking with a organization here is an
Honeymoon: Offer an incentive to a Wedding Coordinator and
they will pass it on! Contact the National Assoc. of Wedding
Planners at www.nawp.com you can look up other organizations
for wedding planners or contact my team for a list at
www.myeventshrink.com (I am not in the office right now to
see the list). Also Event Planners are working on theme events,
company incentives, big buck golf tournment prizes, etc.
contact the International Special Event Society at
www.ises.com (they have a list of members online with email
information). You may want to put your information in top
Bridal Stores like Davide's Bridal, etc. and Special Event
Rental places. Network with these places.
Last Suggestion: Christmas! A great gift would be
a getaway gift certificate on a Luxury Liner. Market this now.
Hope this helps.
When I started my company about 6 years ago I tried good adwords and really didn't know what I was doing. I was completely new at it and got extremely discourged. About a year ago I tried it again, I received minimal clicks and it wasn't profitable. Don't really remember how many keywords we used, I know it was quite a few. I think my fustration with google adwords is that I didn't know what I was doing and didn't find it easy. My ideal situation is to allow a company do it for me. My speciality is travel, and not advertising.
Adwords specific : the main elements you have to deal with for a succesful campaign are generally :
• Quality score ( basically does the content on your landing page match the keyword you are targeting )
• Ad relevancy ( how well does the ad text match your landing page )
• Click through rate management ( the higher the click through - the lower the cost is going to be )
• Bid pricing ( generally if you start higher - better click through - lower cost - you then can gradually decrease the bids )
Other keys to success :
- Split Testing Your Ads ( always have 2 alternative running at the same time - contantly eliminate the lower cklick trough rate one and try to beat the " winner "
- Conversion Tracking ( you have to have a way to track and define " conversions" ; i.e. a phone call could be a conversion ( desired action ) that really depends on the market - i.e. real estate agents are thrilled to get an inquiery over the phone or via email, beacuse they understand that their sales cycle is rather long , whereas a ecomerce store probbaly wouldn't settle for anything less thana sale to have it counted as a conversion.
hope that all makes sense
I am sure that the economy is playing a big factor. Business folks are all plotting a way to optimize and cut costs and retired folk are crying over there lost retirement money and are likely to puke at the cost of a luxury Vacation.
If I was you I would stick with the adwords but first review the site and sign up process from perspective of visitor. Also you may want to focus on the income and profile adjustments and targets that Google offers. This way you can target the wealthier audiences. Also if you have any way to get a hold of folks in the tech industries or target folks with optimized offers that are based on currency exchange information so that your luxury vacations seem modestly priced. And if none of that works... Triple the price you currently offer!!!
What is your URL?
I have a site here.. @ http://www.HopeNHousing.Org
Aside from being a soon-to-be small business owner, I work for one the largest global ad agencies - Omnicom Group. And have also worked for other major agencies (Young & Rubicam, DDB Needham, and others). So I feel compelled to respond to your advertising woes. First let me say that you are not alone. You hit the nail on the head by citing the economy as a major factor. Most of my agency's clients (from SMB size organizations, right up to enterprise level) are seeing the same drop off in lead generation and, consequently, revenue.
Now, when most companies formulate their marketing efforts, there is always a focus on lead generation. And why not? Business slows down, so we automatically look for ways to attract new customers, right? Well, this approach is often the wrong one. In pursuit of new business and generating leads, businesses often overlook their most viable market... Their current customer base. In these poor economic times with marketing dollars at a premium, businesses must focus their efforts on putting their marketing dollars where they will be most effective. Remember, your past customers are already the most qualified buyers in your sales cycle. You already have them, so focusing your marketing efforts to keep them and generate repeat business is a solid approach. This is what we refer to in the ad industry as "nurturing". And within the ad industry, we are seeing a big shift from advertising and marketing efforts that focus on lead generation, towards this customer nurture approach. Standard marketing doctrine dictates that it costs 2.5x more money to attract a new customer than it does to keep a current one. With this in mind, it is easy to see why this approach has become so popular. From a practical standpoint, customer nurture activities can take the form well constructed email blasts, online resource centers, direct marketing tactics, etc. For the purposes of keeping this post from getting grotesquely long, I'll leave it at that. But if you would like to hear about specific case studies and practices that we employ for other companies, feel free to email me and I would be happy to share them with you pro-bono.
As far as your current marketing activities, I don't know enough about them to give you any solid feedback. But assuming that your messaging, media, and timing are correct, and that you can comfortably afford to maintain it, then I would say keep doing what you're doing! Remember, that during this economic slump, many of your competitors are cutting back their advertising dollars. This is the best time to increase your share of voice and take a piece of your competitor's pie.
I think your response is right on! That makes a lot of sense especially for her busness of "luxury" vacation planning. It seems that if they shelled out before then they are likely to have the means to do so in the future.
Plus by sifting through the old customer list one is able to enhance customer service and perhaps even gain some insight to who is hurting financially and who is capitalizing, this could easily lead to the discovery of some sort of trend that may lead to fresh advertising ideas.
What biz are u starting?
Here are 10 Reasons Business Blogging is a Top Marketing & Advertising Value Proposition!
1. Search: All consumers search and they research. Search engines http://like Google, Yahoo, MSN, etc. reward those businesses willing to publish
or blogcontent regularly with relevance and visibility in the natural areas of their index http://this is often also called the organic area of the search engine. Organic results are determined by the search engine and are NOT influenced by advertising dollars. research the topic keywords and key phrases emanating from your advertorial content in the search engine indexes at will, your advertorial content will only attract the most qualified leads.
Have you guys tried any local merchant social networking sites such as MerchantCircle? It gives users free tools to do blogging, newsletter, and coupons.
No, we haven't. We provide a series of services that help small to medium sized businesses all over North America realize competitive search / web visibility, brand build, leads & sales cost effectively and with relative ease. It's brand design, hosting, storage, ongoing technology management & advancement, several tiers of ongoing instructional education and highly accountable human service.
I think for local businesses who have small budget for marketing, MerchantCircle is a good place to start. A lot of people found it useful in terms of increasing their web traffic. And it's an easy way for mom and pop shops to begin their web marketing strategies. They can also network and send each other referrals. I think now they have close to 1 mil merchants signed up.
I need to know the Target audience for your travel agency. Bsed on my experience, I can Suggest following ideas
- Create a Twitter account & connect with your existing clients
- Get recommendations from them via Twitter
- Create a Facebook page
- Add Client's testimonials in your website.
- Submit articles about your agency in Travel blogs
i think facebook is a good platform. it will make you and your clients more closer.
or you can expand your market to get new and more business.
there is a website www.cedzsearch.com about China economic development zone and China industrial zone.
now there are many chance in China but you know the service quality is poor here.
hope your business will be better
You've got to give door to door advertising a shot. I was in a similar situation about a year ago. I found this company...http://www.AdvertiseDoorToDoor.com they turned out to be a life saver. I have devoted 80% of my advertising budget towards their services because its so effective. The rates are good and they handle everything from the creative to the printing and the delivery. Before we were spending thousands on direct mail through the post office with little results. These guy beat the postal rates by half and produce results with every campaign. Give them a call at 1-877-412-5785, my rep is Ericka, but she may be out having a baby. Either way, they can help.
Yes, I can help. First of all, make sure you give the emails and wine parties a fair chance since they may already be part of your clients' expectations and your trademark. Use the emails to promote the wine/cheese gatherings and use those gatherings to get to know your potential and current customers. Sell the sizzle, not the steak. Let them come to you with questions. Consider a mascot (russian wolfhound or whippet) to help with the party and possibly be an icon for you (refrigerator magnet, calendar). Have a contest to name it. Your emails can start to eventually tease a little (new seven wonders, land that time forgot). As for the wine, you may be able to get a distributor or local winery to do your tastings for free. If not, ask a local wine store if they'd be interested in hosting your event. (At this time I am not recommending you spend any money whatsoever, so don't offer a trade out just yet. You can always do that with someone else.)
Make sure you know your market demographics. I'd think you may need to concentrate on seniors and put honeymooners on the burner, depending on the length of trips you want to promote, etc. Seniors are the forgotton group among advertisers, but you can find them everywhere. Every weekend in every city there are upscale affairs (art foundation balls, breast cancer awareness fundraisers, public education and public television appreciation dinners, Governor's parties, Taste of the Nation's food frolics, etc.) not to mention financial and retirement planning workshops. Just go and be seen. You'll be quizzed about what you do.
All cities have an upscale magazine in which movers and shakers want to be seen. Call them (and all the local fluff and travel reporters) and let them know you are happy to talk with them on subjects related to travel. Have a story idea ready for them. Most reporters, believe it or not, have all news stories written before they arrive on the scene. Television reporters write their story on the way to the interview and they log their tapes to find just tthe right soundbite on the way back from the interview. They are looking for a particular sound bite to support their angle. Come up with story ideas for them, and you'll be on very often. They'll practically tell you what to say, if you like. Always think lead story with angles like economic indicators or travel safety and you'll be a star, even if the story doesn't lead. Always have another story idea the next day (for television) and the next week or the next month for papers and mags. For the most part I'm referring to all electronic and print media. Write you own press releases talking about unusual people, places and things to enjoy.. The sidebar could be surfing, volcanos, global warming, customs or wildlife at the places you know about. You'll be in every magazine issue and you really don't have to buy anything. You can say that because you are in effect a local reporter and a local travel source, that you shouldn't have the appearance of having a conflict of interest. You'd be surprised how easy it is to transition from say a story about fine food in an upscale magazine (with photos of food alongside your story) to vacations. You could say that great chefs know great cooking requires more than fine ingredients. The best dishes create sensory overload with flavor and flair. Our travel agency also uses flavor and flair in our recipe for memorable vacations, etc. You can transition from fine automobiles to fine vacations...from the housing market to vacations...you can do anything with the written word. And vacations and exotic travel are always interesting to those who can afford it.
Contrary to most people on this site, I disagree with the use of the internet as a major advertising tool, and it is declining in effectiveness and ad revenue as we speak, just as all other forms of advertising. Paid search ads are expected to begin a rapid decent and online promotions now being sold are very risky and debatable as an ad tool. I think they are a gamble and that such contests, giveaways, coupons and certificates will only devalue your product, even though they be helpful for some businesses. If you've seen my other entries on this site you know I generally don't like advertising. Many of the people writing blogs on this site have a product or service they want you to buy. I don't. You could consider classified because they are cheap, but beware newspapers really don't like companies using the service. You can sneak it by them if you are careful and creative and if they also use an internet site, but your best bet is to use those press releases and become a go to person for an ambitious reporter or perhaps an old reporter with a social column. Make a friend at each media outlet and they'll hound you forever for interviews that will build trust in the public far beyond any paid advertisement. You can consider a smartly worded yellow page ad, using the white pages and listing your company on all the free search sites and get ready for the reviews.
My first thought is to initially avoid offering free trips to say celebrities, advisors, representatives or others in a supposed postion to gather fellow travelers for you. I've seen that tried before with only meager results and some dissapointments. You want your product to be desirable and you don't want your clients to feel as they are being an imitator or a follower. They should feel like explorers. You could show travel movies occasionally if you have a good venue or media room. Otherwise I think the most important thing to do that I haven't mentioned is to make sure you have a simple but elegant sign in front of your building.
Advertising help for some Businesses
I just want to put it out here that if you have a business that is near an Interstate Highway you can advertise your business on a new Mobile Highway Guide for Free. Its a Mobile webapp newly developed and they are accepting companies to sign-up for a free basic ad.
The ad will list your business name, highway, exit, mile marker, tag line info, Your distance from the highway and direction to your store, hours of operation, phone number and can list under a specific category.
Its a no bull real ad that will be put into the milesurfer.mobi application. The app will help Travelers find your shops from hundreds of miles away. It is simple, organized and can be used on almost any cell phone. They want companies to sign up fresh because most of the data out there is not very reliable. They will offer upgrades in the future but there is no obligation to upgrade if theres no need for your business model. You keep your free basic ad.
There's information and a demo on the site. Check it out - details at www.milesurfer.com
If you have audio, video, a commercial or pics concerning your business you're welcome to place free advertising on my site. Just create a login and you're good to go!
I'm just getting the site off the ground and about to get things started, but you're welcome!
You're getting a lot of help here!
Just to put it on your radar, Facebook advertising hasn't been mentioned yet. Their targeting system is nice. You might create an ad that runs specifically in front of users that just got engaged. They're definitely thinking about their honeymoon...
You said your customers are "unique honeymooners." If you know enough about what makes them unique (an affinity for Corgie dogs, a love of skydiving, fear of clowns, etc.) you can target it even closer, which spends your money where it'll do the most good. They've been expanding their keywords lately, so there's plenty to choose from.
Maybe try it out, see what comes out of it. The biggest secret I've learned is to split my ads by keyword groups.
EXAMPLE: create multiple copies of the same ad. One can have "high adventure" keywords (REI, hiking, climbing, skiing...), maybe another has oriental keywords (Thailand, Himalayas, kimono, Great Wall...), probably you would want two more distinct groups, just to be safe. Then you can track the success of each one, see how many clicks are going through to your site, and eliminate the low-performing ads.
I would suggest joining http://tgap.info for some very pointed marketing education. For a dollar your first month, you will have access to a fantastic video library devoted to marketing, primarily online. The information I gleaned from this site has helped make this one of the best years in business that I have had. Where my compition is shrinking and in some cases going out of business, my business is growing.
Good luck and if I can help clarify anything after you review their material please email.
Consider offering a Family & Friends promotion - one person buys a trip and the other receives a certain percentage off. Restriction could be: both people have to come into the office together and the departures must be before the end of the year.
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I'm a boutique travel agency with clients throughout the world and this past year I've had tried a numerous amount of creative ways to market the agency. We specialize in luxury travel and unique honeymooners. Due to the economy our numbers have been down and so my marketing dollars have gotten affected. We do weekly email blasts with different promotions which really hasn't helped. I've tried hosting wine / cheese nights to try to grab local business, not successful. Google adwords also didn't help. I'm at a lost. Can anyone help?