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    1 Reply Latest reply on Aug 25, 2009 7:32 PM by franklinb

    Google Webmaster Central, Yahoo! Site Explorer and Bing Webm

    ZekeLL Adventurer
      If you want to increase your SEO and design sites that stand out from your competition, check out the following user-friendly webmaster resources.

      Google Webmaster Central
      Check out Google Webmaster Tools - the following features make it easy for developers to easily design/create comprehensive sites.

      Before you get started, you need to sign up for a Google account. Google offers one-stop shopping for webmasters (at no cost!). This comprehensive hub teaches you all the necessary tricks and tools to build dynamic sites that are SEO effective - keyword searches, subscriber stats, etc. Google basically spells out the basics for you and makes it VERY easy to follow.

      · Webmaster Guidelines - You need to start with the Webmaster Guidelines first. It's important to read and follow Google's guidelines according to their specifications. These guidelines help Google index and rank your site. Read the "Quality Guidelines" carefully because it details SEO penalties and the reasons behind why Google drops sites from its index.

       

      · Design and Content Guidelines - Details step-by-step how you need to design your site, content, etc. (i.e. "Make sure that your <title> elements and ALT attributes are descriptive and accurate.")

       

      · Technical Guidelines - Google gives specifics about robot.txt files and advises to test sites to make sure sites work well in different web browsers, etc.

       

      · Quality Guidelines - These guidelines give you the specific dos and don'ts when it comes to GOOD SEO practices - stay away from black hat techniques such as cloaking. Don't duplicate content, etc.

       

      · Webmaster Checklist - Google makes it easy for you to check off each step as you move through the design process. It also makes sure you are on track with best SEO practices, according to Google's criteria.

       

      The Google Help Forum and Webmaster Help Center/FAQs make it easy to quickly find answers to common problems/questions concerning SEO and web development.

      Yahoo! Site Explorer
      Yahoo! Site Explorer is a free, easily accessible tool that allows you to search all sites/pages indexed by Yahoo. In order to access Yahoo! Site Explorer, you need to first create a Yahoo account.

      The best SEO feature is that you can easily research competitor's sites (a great way to find your competition's links and link to your competitor's sites).

      Submit a URL and check out how many pages and inlinks are listed. Click on the "explore" button for each site and find out more information about each page/link.

      Site Explorer's APIs is also a great resource tool for web developers (especially when it comes to your SEO). You need to apply for an Application ID to use this service (click on the right hand side of the page to get started).

      Site Explorer's APIs allows you to track sites' traffic and usage in Yahoo. It provides the following data:

      · Inlinks and page data

       

      · Ping and Update notifications- you can notify Yahoo of changes to your site

       

      Bing Webmaster Central
      Microsoft has jumped on board with Bing Webmaster Central. The Webmaster Tools allows you to research crawling and indexing and view statistics in Bing. It also identifies other sites that link to your site and submit XML sitemaps.

      You need to sign up for a MSN account and then log into Webmaster Central. Before you can use their Webmaster Tools, register and authenticate your sites first. Webmasters have access to a comprehensive blog, forum and Help section if they have further questions.

      Webmaster Tools features the following resources that will help improve your SEO in Bing:

      · Robots.txt validator

       

      · HTTP verifier

       

      · Keyword research

       

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      Zeke Camusio
      CEO - The Outsourcing Company
      http://www.theoutsourcingcompany.com/
        • Re: Google Webmaster Central, Yahoo! Site Explorer and Bing Webm
          franklinb Adventurer
          For people who run web based businesses, this is good stuff. I learned
          long ago that it is important to do things their way for the best
          listings. Being a member of all the Webmaster tools areas is very
          important to success.

          Since you do SEO, I wanted to ask you something:

          When you create sitemaps, do you make all 4 types or just the XML map?
          I have started creating and uploading the other types of maps, but
          don't see much benefit from using them. What is your opinion of ROR,
          TXT and HTML maps?

          Isn't it true that all the search engines will be using and recognizing the XML primarily?